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2021 Tourism Recovery Plan


The following Tourism Recovery Plan has been developed by a committee of tourism leaders from across Canada, representing all sectors of the tourism economy, and lead by TIAC.

Download our 2021 Tourism Recovery Plan


Prior to COVID-19, tourism was one of the fastest growing industries in the world.

In Canada, tourism was a growing industry and a leading economic driver. As the country’s fifth largest sector, tourism was responsible for $105 billion in GDP, 1 in 10 Canadian jobs, and 225,000 small and medium-sized businesses across Canada.

But now due to the COVID-19 pandemic, Canada’s tourism economy is in crisis and employs over half a million fewer Canadians than it did this time last year. While some Canadian sectors have experienced a small degree of recovery, Canada’s tourism economy has remained stagnant.

Tourism was the first hit, the hardest hit, and will be the last to recover.


Visit TourismCounts.ca today to send a letter to your MP in support of a specific recovery plan for the tourism industry.