National Tourism Week 2025 (April 7-11)

Now in its 15th year, National Tourism Week (NTW) is a dynamic, weeklong social media campaign organized by the Tourism Industry Association of Canada (TIAC). This event, taking place April 7–11, 2025, is a platform for highlighting the pivotal role tourism plays as part of Canada’s economy and indeed, its identity. TIAC, along with its partners, is inviting all Canadians to partake in celebrating the nation's finest offerings to the world, under the banner of NTW 2025's theme:

Canada: Powered by Tourism

Tourism is a cornerstone of Canada's prosperity. It creates 1 in 10 jobs nationwide, infusing the economy with over $100 billion in expenditure.

But tourism is more than dollars and cents. It impacts the cultural tapestry of Canada, reflecting the diverse ideals, people, and communities of this nation.

Want to get involved?

Get Social

Use TIAC’s social media shareables and spread these messages of support for the industry to your followers during Tourism Week 2025, April 7-11. Be sure to use the official hashtag #TourismWeek2025 and tag the Tourism Industry Association of Canada on Facebook, LinkedIn, and Instagram.

Share a Video Message

Upload a 20- to 30-second video to social media to showcase the importance of tourism and its contribution to your community, as well as highlight the unique travel experiences available there. Let your followers know that you support National Tourism Week 2025.

Please see our helpful resources for more information on our initiative and key tourism sector facts.

Spread the Word

We’re stronger when we’re united! Whether speaking to clients, the media, or government during National Tourism Week 2025 (and beyond!), use the toolkit resources to ensure consistent messaging throughout the campaign.