National Tourism Week - Tourism Industry Association of Canada

National Tourism Week is a coordinated advocacy week led by the Tourism Industry Association of Canada. The social media campaign aims to raise awareness of tourism’s economic and cultural value in Canada and advocate for its prioritization.

By participating, you help ensure Canadians, visitors, and all levels of Canadian government recognize the power of tourism as:

a major economic driver,
a source of community vitality across the country,
a connector through meetings, events, sport tourism, and business travel,
an export sector that brings international spending into Canada,
a contributor to unity, shared identity, pride, and culture (especially Indigenous-led tourism), and
a reason for Canadians to support Canadian communities through the Travel in Canada Pledge (Thursday).

Why Tourism Matters: In Numbers

1 in 10

Canadian jobs is supported by the tourism sector

$130+ billion

in annual economic activity generated by tourism

2,750+

Indigenous-led tourism businesses and organizations across Canada

Take Part in our Social Media Campaign

Spread the Word

Use our pre-made social media content (text and visuals in the toolkits below) to show your support for tourism and engage your followers in the conversation. Remember to tag TIAC and use the hashtags #PoweredByTourism and #NationalTourismWeek

Take the Pledge

Tell your audiences that you pledge to travel in Canada in 2026. Use our digital sticker graphic or print and fill out our pledge certificate (within the resources below). Invite others to take the pledge and tell you where they're headed.

Ready-to-use Social Media Resources

We’re stronger when we’re united! Whether speaking to clients, the media, or government during National Tourism Week 2026 (and beyond!), use the toolkit resources so we can speak with one voice to prioritize tourism in Canada.

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