Now in its 16th year, National Tourism Week (NTW) is a dynamic, weeklong social media campaign organized by the Tourism Industry Association of Canada (TIAC). This event, taking place April 20–24, 2026, is a platform for highlighting the pivotal role tourism plays as part of Canada’s economy and indeed, its identity. TIAC, along with its partners, is inviting all Canadians to partake in celebrating the nation's finest offerings to the world, under the banner of NTW 2026's theme:
Canada: Powered by Tourism
Tourism is a cornerstone of Canada's prosperity. It supports 1 in 10 jobs nationwide, infusing the economy with over $130 billion in expenditure.
But tourism is more than dollars and cents. It impacts the cultural tapestry of Canada, reflecting the diverse ideals, people, and communities of this nation.
