Members Area English | Français

Tourism Week 2023 (April 24-30)

Tourism Week 2023

CANADA: Powered by Tourism

Get set for this year’s weeklong celebration of tourism in Canada! Tourism Week is an annual invitation for all tourism partners to come together to champion and promote Canada’s destinations, tourism businesses, and employees – from coast to coast to coast. After more than two devastating years for tourism, border restrictions have finally been removed. The rebuilding of Canada’s visitor economy is now underway, but there’s a long way to go before tourism reclaims being the $105-billion economic powerhouse it was pre-pandemic. That’s why this year’s theme is CANADA: Powered by Tourism!

Here are easy four ways to get involved:

  1. Light it Up

    Whether you are a destination, landmark, attraction, venue, hotel or other tourism business, TIAC is challenging all operators to light up in TIAC green (colour hex code #8BC53F) as part of its #GreenMeansGo social media campaign during Tourism Week to raise awareness of the industry’s economic, social, and cultural importance. Remember to snap a few pics and share them on social media using the official Tourism Week hashtags of #TourismWeekCanada2023 and #GreenMeansGo. Don’t forget to tag in TIAC (Tourism Industry Association of Canada on Facebook and LinkedIn, and @tiac_aitc on Twitter and Instagram)!

  2. Get Social

    Download the social media shareables below and share these messages of support for the industry to your followers during Tourism Week. Be sure to use the official Tourism Week hashtag of #TourismWeekCanada2023. And remember to tag in TIAC (Tourism Industry Association of Canada on Facebook and LinkedIn, and @tiac_aitc on Twitter and Instagram).

  3. Share the Message

    Please share a video on social media to speak about your company, its economic and cultural importance in your community, and to let your followers know that you and your business support Tourism Week. Don’t forget to hashtag it #TourismWeekCanada2023 and tag in TIAC (Tourism Industry Association of Canada on Facebook and LinkedIn, and @tiac_aitc on Twitter and Instagram).

  4. Spread the Word

    We’re stronger when we’re united! Whether speaking to clients, the media, or government during Tourism Week 2023 (and beyond!), use the suggested key messages in our toolkit to ensure consistent messaging throughout the campaign.

Special Message from Beth Potter, President & CEO, Tourism Industry Association of Canada

Explore More Ways to Get Involved

Share a Video of Support!

How to Celebrate National Tourism Week

View PDF

Download this Industry Toolkit!


View PDF Brochure

Read this

Media Factsheet

View Factsheet

Download and Share to Your Social Media Followers

Tourism Growth Strategy Tourism Matters
Download Download

Download Download Download

Celebrating Tourism from Coast to Coast to Coast

Tourism is the heart of communities across Canada. Find out how important it is to Members of Parliament and Senators across the nation!

Thank you for your support!

Presenting Partner:

Shaw Centre Destination Canada


Encore Canada MMBC
ITAC 2022_Tourism_Congress_CTA_Sponsor_Logo/Ottawa_Tourism_horiz_TourismTag_Red_RGB-1_1_.png 2022_Tourism_Congress_CTA_Sponsor_Logo/Destination_Toronto_logo_colour_1_.jpg Air Canada
Tourism HR Canada 2022_Tourism_Congress_CTA_Sponsor_Logo/parks_canada_partnering_logo_2_.jpg Globe and Mail Destinations International