Tourism Week 2023 (April 24-30)

CANADA: Powered by Tourism

Get set for this year’s weeklong celebration of tourism in Canada! Tourism Week is an annual invitation for all tourism partners to come together to champion and promote Canada’s destinations, tourism businesses, and employees – from coast to coast to coast. After more than two devastating years for tourism, border restrictions have finally been removed. The rebuilding of Canada’s visitor economy is now underway, but there’s a long way to go before tourism reclaims being the $105-billion economic powerhouse it was pre-pandemic. That’s why this year’s theme is CANADA: Powered by Tourism!

Here are easy four ways to get involved:

Light it Up

Whether you are a destination, landmark, attraction, venue, hotel or other tourism business, TIAC is challenging all operators to light up in TIAC green (colour hex code #8BC53F) as part of its #GreenMeansGo social media campaign during Tourism Week to raise awareness of the industry’s economic, social, and cultural importance. Remember to snap a few pics and share them on social media using the official Tourism Week hashtags of #TourismWeekCanada2023 and #GreenMeansGo. Don’t forget to tag in TIAC (Tourism Industry Association of Canada on Facebook and LinkedIn, and @tiac_aitc on Twitter and Instagram)!
Get Social

Download the social media shareables below and share these messages of support for the industry to your followers during Tourism Week. Be sure to use the official Tourism Week hashtag of #TourismWeekCanada2023. And remember to tag in TIAC (Tourism Industry Association of Canada on Facebook and LinkedIn, and @tiac_aitc on Twitter and Instagram).
Share the Message

Please share a video on social media to speak about your company, its economic and cultural importance in your community, and to let your followers know that you and your business support Tourism Week. Don’t forget to hashtag it #TourismWeekCanada2023 and tag in TIAC (Tourism Industry Association of Canada on Facebook and LinkedIn, and @tiac_aitc on Twitter and Instagram).
Spread the Word

We’re stronger when we’re united! Whether speaking to clients, the media, or government during Tourism Week 2023 (and beyond!), use the suggested key messages in our toolkit to ensure consistent messaging throughout the campaign.