Export READI
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The National Tourism Export Readiness Program is a structured initiative designed to equip Canadian tourism businesses with the knowledge and skills necessary to enter and thrive in international markets. The program focuses on understanding what the designation means, identifying the elements that make a business export market ready; and the steps to becoming export READI including training, sharing of market intelligence, and strategic positioning. |
Export READI Resources
To help you along your Export READIness journey we have provided you with the Tourism Export READI playbook as a free resource.
Export READI PlaybookThe Export READI Playbook provides insights and an overview of opportunities available in the international travel trade market as well as tools, resources and learnings on how to prepare. It serves as a guide to help get you market- and trade-ready. |
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Export READI Training
TIAC has developed Tourism Export READI training to explain such topics as what it means to be Export READI, how to access new markets, export business practices and pricing, products and partners, marketing and promotion. The Export READI training offers a blended learning approach, combining online modules with instructor-led sessions and the option to include in-person workshops.