Export READI™
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The National Tourism Export Readiness™ Program is a structured approach designed to equip Canadian tourism businesses with the knowledge and skills necessary to enter and thrive in international markets. The program focuses on developing partnerships, understanding cultural needs, and creating marketable products. |
Export READI™ Training
The Tourism Export READI™ training was developed by Alternative Sales Strategy in partnership with TIAC to explain such topics as what it means to be Export READI™, how to access new markets, export business practices and pricing, products and partners, marketing and promotion.
Alternative Sales Strategy’s Export Readiness Training Program is a 4-module program that can be delivered virtually, in-person or a hybrid of both. Participants will be able to write a travel trade plan and track return on investment.
TIAC endorses Alternative Sales Strategy’s Export Readiness Training Program and recommends it as your business works toward the assessment and verification necessary to achieve the Tourism Export READI™ designation.