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Flourishing in Tourism  

A TIAC/Bannikin Collaboration 

"Creating the possibility for human and all other life to flourish on our planet for generations to come, enhancing the integrity, beauty, and regenerative capacity of living communities." 

(Adapted from Prof. John Ehrenfeld, MIT and Michelle Holliday) 

 

Why do you exist?  

Do you have a purpose?  

What is your vision? 

 

We believe that all Canadian tourism businesses and organizations can, and should, pursue and enable the pursuit of flourishing within and beyond the sector. We believe that all Canadian tourism businesses and organizations should be given the means and opportunity to flourish both in the sector and beyond. 

That’s why we are excited to share this opportunity for with you—one that could introduce your organization to a whole new level of performance.

In collaboration with Bannikin, a Canada-based consultancy working within and beyond tourism, we have an integrated strategic planning solution that will effect long-term, positive change within the Canadian tourism sector.   

Flourishing in Tourism is a facilitated journey focused on internal capacity development and action. It’s not your traditional strategic planning process.  

How Do I Flourish In Tourism? 

  • Everyone has their own idea of what "flourishing" means. This program enables you to crystallize then pursue your vision to make it a reality. 
  • Harness your full potential to do good in the world while doing well as a business   
  •  By flourishing as a tourism business, you create value with others by conceiving innovative solutions and implementing them for a promising future. 
  • To flourish is to embrace a holistic approach to running your business. It involves the consideration of environmental and social risks and opportunities, as well as economic. 

Is Flourishing in Tourism Right For My Business? 

If you want to take full account of your relationship with the environment, society, and economy, if you want to explore what a flourishing future can look like for you and your stakeholders within and outside your organization, if you want to empower you and your team with the tools and a plan to decisively move towards an inspiring vision, then Flourishing in Tourism is for you. 

Are you ready to challenge the way you perceive your organization? Moreover, do you have the time, energy, and drive to act on your perceptions, to integrate a new and innovative strategy—one that will usher in unprecedented prosperity not only for your business, but your industry and community? 

If so, let’s connect to explore how you can learn to flourish! 

Contact:  
Trevor Jonas Benson
President & CEO, Bannikin 
flourishingintourism@bannikin.com 

*A more intensive Flourishing in Tourism multi-day workshop is in the works for micro to small Canadian tourism businesses. Please stay tuned.

Pricing and Preferred Rates 

2024 Pricing 

The 2024 pricing for this integrated strategic planning solution is $46,000, plus additional and related costs, specifically travel and travel-related costs for in-person engagements. 

This price has been set with the confidence that an organization participating in the process will be empowered to progress on its own in the future. 

Preferred Rates** 

Early Adoption 

The first six (6) organizations to be early adopters of the solution will receive a 10% discount off the base price for 2024. Additional and related costs will not be discounted. 

TIAC Members 

Active members of the Tourism Industry Association of Canada will receive a 5% discount off the base price. Additional and related costs will not be discounted. 

**Membership is considered to be active if annual dues have been fully paid. The early-adopter and member discounts cannot be combined. 

 

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