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READI Resources

Welcome to the Tourism Industry Association of Canada's (TIAC) READI Resources—a dynamic platform designed to empower and elevate the Canadian tourism industry.

At TIAC, we understand that continuous learning and capacity-building are essential for tourism operators and destination partners to thrive in today's ever-evolving landscape. Our commitment is to provide you with the tools, resources, and knowledge needed to excel in your role and contribute to the growth of the Canadian tourism sector.

Playbooks

Digital READI Playbook

Digital READI Playbook

The Digital READI Playbook provides a step-by-step business assessment in five key areas with recommended tactics and ideas for implementation with your business.

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Export READI Playbook

Export READI Playbook

The Export READI Playbook provides insights and an overview of opportunities available in the international travel trade market as well as tools, resources and learnings on how to prepare. It serves as a guide to help get you market- and trade-ready.

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Recordings

Tourism Investor READI Resources

Session 1: How Companies are Financed - Debt & Equity

Webinar

(Download the Slide Presentation)

Session 2: Why You Want More Debt Than Equity and What Lenders Look For

Webinar

(Download the Slide Presentation)

Session 3: Equity Risk and What Is It?

Webinar

(Download the Slide Presentation)

Session 4: Bringing It All Together, Approaching Capital Providers

Webinar

(Download the Slide Presentation)

Session 5: Post-Event Debrief—Now What?

Webinar

(Download the Slide Presentation)


Sustainable & Regenerative READI Resources

Fast Track to Sustainable Tourism & Pathway to Net Carbon Zero

SDG Decade of Action Planning

Flourishing Business Strategy for Tourism

Regenerative Event Management

Strong Farm & Rural Shores

The Pathway to Regenerative Trails Tourism