Tourism Industry Association of Canada
READI™ Resources
Welcome to the Tourism Industry Association of Canada's (TIAC) READI™ Resources—a dynamic platform designed to empower and elevate the Canadian tourism industry.
At TIAC, we understand that continuous learning and capacity-building are essential for tourism operators and destination partners to thrive in today's ever-evolving landscape. Our commitment is to provide you with the tools, resources, and knowledge needed to excel in your role and contribute to the growth of the Canadian tourism sector.
Playbooks
Digital READI™ Playbook
The Digital READI™ Playbook provides a step-by-step business assessment in five key areas with recommended tactics and ideas for implementation with your business.
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Export READI™ Playbook
The Export READI™ Playbook provides insights and an overview of opportunities available in the international travel trade market as well as tools, resources and learnings on how to prepare. It serves as a guide to help get you market- and trade-ready.
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Webinar
Discover TIAC's READI™ Program
March 4, 2026
Discover how to elevate your tourism business and how your organization could receive a READI™ designation and be part of the READI™ National Directory. This interactive session provides an overview of the following programs: Culinary & Agritourism READI™ is designed to enhance culinary and agritourism experiences. Export READI™ will prepare your business for international markets. Sustainable & Regenerative READI™ is designed for businesses to assess their sustainability performance using global best practices. Tourism Investor READI™ offers the tools and knowledge to navigate the funding ecosystem effectively.
Tourism Investor READI™ Resources
Sustainable & Regenerative READI™ Resources
Fast Track to Sustainable Tourism & Pathway to Net Carbon Zero
SDG Decade of Action Planning
Flourishing Business Strategy for Tourism
Regenerative Event Management
Strong Farm & Rural Shores
The Pathway to Regenerative Trails Tourism
Digital READI™ Resources
Digital Main Street Resource Hub
A collection of resources, links, and best practices.
Click to VisitExport READI™ Resources
NBTHC Travel Trade Readiness Program
New Brunswick’s travel trade readiness program consists of two training streams:
1. Maximizing Opportunities: Expectations and Best Practices for Working with Tour Operators and other Travel Trade Partners
2. Setting Up for Success: One-on-One Mentorship for Travel Trade Readiness
Click for moreDigital READI™ Articles
4 Ways to Enhance Hospitality in Your Restaurant With Technology
Great hospitality is key to running a successful restaurant. Learn how you can use your business technology to build even more meaningful relationships with your guests and keep them coming back for more.
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