Featured Publications from TIAC and our Partners
All publications are copyright Tourism Industry Association of Canada unless otherwise stated. If you would like permission to use or publish any of our publications, please contact Marcela Diaz, Director of Public Affairs and Communication at 613-238-6378 or .
Travel & Tourism Fast Facts |
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Travel & tourism is a dynamic, sustainable and vastly diverse industry, comprised of innovative businesses in every region of the country. It employs millions of Canadians, half of whom are under 35. The Tourism Industry Association of Canada is the only business association in Canada representing the full breadth of the travel & tourism industry, including the four main pillars of transportation, accommodations, destinations and attractions. |
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MEXICO | Travel Economy Series |
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TIAC is excited to present our new ‘Travel Economy Series’, highlighting information about some of Canada’s top target markets and industry sub-sectors. Our first in the series features one of Canada’s fastest growing markets – MEXICO. Stay tuned for new market reports to be released quarterly with interesting facts on our top international markets, the travellers who come here, and insights into their visits to Canada. |
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Restoring Canadian Tourism: A Discussion Paper (Summer 2013)
The Canadian Tourism Industry: A Special Report (Fall-Winter, 2012-13) |
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This report is a collaboration between TIAC, HLT and our colleagues at Visa Canada, and came about as we all sought to find a cohesive and clear set of metrics that help to illuminate the current state of Canada’s tourism sector. But evaluating where the tourism sectors stands requires more than a cataloguing of data points. We wanted to contextualize the numbers, and find the narrative thread that runs through all of figures. Download |
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Navigate: New Directions in Tourism, Hospitality and Leisure (Winter 2012-13) |
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In this edition of Navigate, we take a close look at event tourism with a feature on the 2012 Summer Olympics and the Stratford Shakespeare Festival. Our findings show that 35% of travellers who have visited or plan to visit an Olympic host city were positively influenced by the Games. The ability of travel, hospitality and leisure companies to take full advantage of international sporting events and their legacy is determined by intense preparation and a strategic view of targeting new customers. Download |
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Navigate: New Directions in Tourism, Hospitality and Leisure (Summer 2012) |
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Effective marketing can have a profound impact on a destination’s profile as proven by Newfoundland and Labrador. The province’s recent campaign has captured national and international attention while achieving numerous awards and driving measurable tourism results. We examine this campaign in more detail. We also have examined Germany as our hot destination. It is a well-developed tourism market that continues to improve its country’s infrastructure to welcome and accommodate visitors. Download |
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Gateway to Growth: Modernizing Canada's Visitor Visa Process |
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Border and visitor visa issues can play a critical role in restoring Canada's competitiveness on the global tourism stage. In this paper, the NRTT We are asks the Government to consider a targeted asymmetrical approach that will create the strongest impact in the four key tourism source markets where travellers are required to obtain a visa prior to visiting Canada: Brazil, China, India and Mexico. Download |
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