Featured Publications from TIAC and our Partners

In reference to the Request for Proposal below, to research and draft a detailed report that assesses the value of Visitor Based Assessments to Canada’s travel economy and identifies risks and opportunities related to those regimes.

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TIAC has prepared a written submission in response to Immigration, Refugees and Citizenship Canada’s Consultation on Enhancing Express Entry Through Category-based Selection to Better Meet Canada’s Evolving Economic Needs.

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The Tourism Industry Association of Canada (TIAC) is pleased to submit its list of recommendations as part of the pre-budget consultations for the 2023 federal budget.

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TIAC has submitted its recommendations to the federal government for a new Federal Tourism Growth Strategy. Read our full submission.

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The Government of Canada has today unveiled the 2022 federal budget, A Plan to Grow Our Economy and Make Life More Affordable. The TIAC Team is reviewing the 300-page document and providing key analysis.

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The Tourism Industry Association of Canada (TIAC) is pleased to submit its list of recommendations as part of the pre-budget consultations for the 2022 federal budget.

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Tackling the labour challenges will involve many strategies. Better utilization of tailored resources and supports, along with adapting business models and improving HR practices will be essential, but not enough. Addressing structural constraints requires an advocacy focus to better align public policy to meet both short-term and long-term labour needs in the tourism sector.

This document contains information to help frame the issue and serves as a backdrop to the policy discussions at the Forum.

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The Tourism Industry Association of Canada (TIAC) appreciates the opportunity to provide its views on the application of the proposed Underused Housing Tax, and more specifically on whether special rules should be established in respect of residential properties located in resort and tourism communities.

TIAC believes that special rules are warranted and should be established in respect of residential properties located in resort and tourism communities to ensure that i) every owner of a residential property who offers their properties as short-term vacation rentals be required to file an annual declaration with the Canada Revenue Agency for each such property they own, and ii) all owners of residential property in resort and tourism communities who offer their properties as short-term rentals be subject to the annual Underused Housing Tax.

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Travel & tourism is a dynamic, sustainable and vastly diverse industry, comprised of innovative businesses in every region of the country. It employs millions of Canadians, half of whom are under 35. The Tourism Industry Association of Canada is the only business association in Canada representing the full breadth of the travel & tourism industry, including the four main pillars of transportation, accommodations, destinations and attractions.

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TIAC is a proud partner of UnionPay International as we continue to collaborate on initiatives supporting the Chinese inbound visitor market, including the first report on Purchase Preference Analysis of UnionPay Cardholders in Canada.

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TIAC is excited to present our new ‘Travel Economy Series’, highlighting information about some of Canada’s top target markets and industry sub-sectors. Our ninth in the series – INDIGENOUS TOURISM. Stay tuned for new market reports to be released quarterly with interesting facts on our top international markets, the travellers who come here, and insights into their visits to Canada.

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TIAC is excited to present our new ‘Travel Economy Series’, highlighting information about some of Canada’s top target markets and industry sub-sectors. Our eighth in the series – WOMEN & TOURISM Stay tuned for new market reports to be released quarterly with interesting facts on our top international markets, the travellers who come here, and insights into their visits to Canada.

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The National Roundtable on Travel and Tourism (NRTT) is a partnership of Canadian national travel and tourism organizations engaged with government to promote a new approach to tourism-related policy aimed at building a stronger, more competitive and world class travel and tourism industry in Canada.

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TIAC is excited to present our new ‘Travel Economy Series’, highlighting information about some of Canada’s top target markets and industry sub-sectors. Our seventh in the series – TOURISM JOBS MATTER. Stay tuned for new market reports to be released quarterly with interesting facts on our top international markets, the travellers who come here, and insights into their visits to Canada.

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TIAC is excited to present our new ‘Travel Economy Series’, highlighting information about some of Canada’s top target markets and industry sub-sectors. Our sixth in the series – INDIA. Stay tuned for new market reports to be released quarterly with interesting facts on our top international markets, the travellers who come here, and insights into their visits to Canada.

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The Tourism Industry Association of Canada (TIAC) is pleased to submit its list of recommendations as part of the pre-budget consultations for the 2020 federal budget.

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TIAC is excited to present our new ‘Travel Economy Series’, highlighting information about some of Canada’s top target markets and industry sub-sectors. Our fifth in the series – LGBTQ2 Travel in Canada. Stay tuned for new market reports to be released quarterly with interesting facts on our top international markets, the travellers who come here, and insights into their visits to Canada.

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TIAC is excited to present our new ‘Travel Economy Series’, highlighting information about some of Canada’s top target markets and industry sub-sectors. Our fourth in the series – TRAVEL SEGMENTS. Stay tuned for new market reports to be released quarterly with interesting facts on our top international markets, the travellers who come here, and insights into their visits to Canada.

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TIAC is excited to present our new ‘Travel Economy Series’, highlighting information about some of Canada’s top target markets and industry sub-sectors. Our third in the series – MEETINGS. Stay tuned for new market reports to be released quarterly with interesting facts on our top international markets, the travellers who come here, and insights into their visits to Canada.

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TIAC is excited to present our new ‘Travel Economy Series’, highlighting information about some of Canada’s top target markets and industry sub-sectors. Our second in the series – AMERICA. Stay tuned for new market reports to be released quarterly with interesting facts on our top international markets, the travellers who come here, and insights into their visits to Canada.

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TIAC is excited to present our new ‘Travel Economy Series’, highlighting information about some of Canada’s top target markets and industry sub-sectors. Our first in the series features one of Canada’s fastest growing markets – MEXICO. Stay tuned for new market reports to be released quarterly with interesting facts on our top international markets, the travellers who come here, and insights into their visits to Canada.

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TIAC – Leading the Canadian tourism industry to be the most competitive in the world

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Travel Industry Priorities 2019-2020 - Pre-Budget Submission

The Tourism Industry Association of Canada (TIAC) is pleased to submit its list of recommendations as part of the pre-budget consultations for the 2019 federal budget.

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TIAC and Visa 2017 Summer Travel Snapshot

The Tourism Industry Association of Canada (TIAC), is pleased to partner with Visa Canada on our fifth annual Travel Snapshot report, providing industry, partners and stakeholders insights into the spending patterns of Visa cardholders coming to Canada as international visitors as well as Canadians spending overseas.

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Travel Industry Priorities 2018-2019 - Pre-Budget Submission

The Tourism Industry Association of Canada (TIAC) is the only national organization representing the full cross section of the tourism industry in Canada. Our membership is derived of businesses representing transportation, accommodations, destinations and attractions from coast to coast to coast. 

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Update – Changes to the FCTIP Program in 2017 Federal Budget

TIAC has been working diligently since the budget announcement to better understand the full impact of proposed changes to the Foreign Convention and Tour Incentive Program (FCTIP), which gives tax rebates to non-resident travellers for certain activities. After consultation TIAC received a response from the government, clarifying the scope of the changes.

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Budget 2017: Survey of Impacts on the Tourism economy

The $37.5 million allocated to permanent funding to Destination Canada (DC) raises DC’s base funding amount to $95.5 million per year starting in 2018. This gives Canada the opportunity to be a world leader in innovative tourism marketing, inviting the world to Canada.

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Visa Summer Travel Snapshot 2016

According to 2016 VisaVue Travel Data*, Canadian inbound tourism during the summer season (May to September) produced sales of $3.9 billion1 (increase of 9.2%). Canadians travelling to destinations outside Canada spent $4.9 billion (decrease of 7%).

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TIAC's 2016 Annual Report on Canadian Tourism

The Tourism Industry Association of Canada (TIAC) and HLT Advisory (HLT) are pleased to present our fifth annual report on Canadian Tourism. Since we began production of the report in 2012, Canadian tourism has undergone significant change, as have the political, economic and regulatory parameters within which Canadian (and international) tourism operate.

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Pre-Budget Submission: Trave lIndustry Priorities 2017-2018

The travel industry is experiencing a period of strong performance; however, Canada has not yet reached its growth potential, nor is the current growth level sustainable without government action to address the fundamental issues impacting Canada’s competitiveness...

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Travel and Tourism Fast Facts

Travel and tourism is a dynamic, sustainable and vastly diverse industry, comprised of innovati ve businesses in every region of the country. It employs millions of Canadians, half of whom are under 35...

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Tourism and Young Canadians

Tourism is an important employer for Canada’s youth. These jobs not only give young people front line experience in the business world, they oft en lead to life long, fulfi lling careers. (In collaboration with Tourism HR Canada)

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Gateway to Growth: 2016 Visitor Visa Progress Report

This report examines recent progress made in the Canadian visitor visa system and ongoing challenges that visa documentation requirements create for the tourism industry. The fourth edition of this annual progress report finds that important progress has been made in modernizing the visa system but there are still areas in need of improvement.

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TIAC: Connecting Industry to a World of Opportunity

Increasing Canada’s global competitiveness and driving visitor growth is the main focus of the Tourism Industry Association of Canada’s advocacy agenda. Whatever the public policy, or regulatory issue, TIAC takes action on behalf of Canadian tourism businesses and promotes positive measures that help its members grow and prosper.

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Federal Tourism Action Plan

Canada's travel and tourism industry is a strong and consistent engine of economic growth and job creation, but has yet to reach its full potential. At a time when other Canadian sectors are negatively impacted by global commodity prices, travel and tourism is positioned for immediate growth...

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Banff and Lake Lousie Labour Shortage Study (2015)

Despite the fact that Banff and Lake Louise have a combined population of 10,500, the region welcomes more than 3.6 million visitors annually. That means there are 340 visitors arriving in Banff National Park is up 10.4% from 2014. It should therefore be no surprise that labour shortages pose the greatest barrier for tourism in this area.

Gateway to Growth | 2015 Annual Report on Canadian Tourism

The Tourism Industry Association of Canada (TIAC) and HLT Advisory (HLT) are pleased to present the 2015 Annual Report on Canadian Tourism. This fourth annual collaboration examines the current state of Canada’s tourism industry and provides a detailed, industry-focused look at issues impacting Canadian competitiveness.

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Visa Summer Travel Snapshot 2015

TIAC and Visa Canada are pleased to present the third in a series of semi-annual reports on Visa customers’ travel spending in Canada and Canadian spending abroad. Visa Canada’s global network provides a uniquely detailed insight into spending habits and patterns which will allow businesses to tailor competitive strategies that work within their seasonal cycles.

Visa Winter Travel Snapshot 2015 

TIAC and Visa Canada are pleased to present the second in a series of semi-annual reports on Visa customers’ travel spending in Canada and Canadian spending abroad. Visa Canada’s global network provides a uniquely detailed insight into spending habits and patterns which will allow businesses to tailor competitive strategies that work within their seasonal cycles.

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Canadian Wineries Drive Tourism Growth 

TIAC and the CVA are pleased to present this report on the importance and potential of the Canadian wine tourism industry. Tourism is an $88B industry that directly employs over 600 000 Canadians in every region of the country; wine tourism is a successful and growing contributor to this sector. Every year over 3M people spend about half a billion dollars while visiting Canadian wineries, contributing $1.2B in tourism-related economic activity.

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Canadian Tourism: Focus on the US Market 

TIAC has created a one-pager to be shared with industry and elected officials to demonstrate the importance of getting back in the US leisure market and of the Connecting America marketing proposal.

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2014 Summer Travel Snapshot 

TIAC and Visa Canada are pleased to present this detailed report on Canadian outbound and inbound Visa cardholder spending during the summer of 2014. Visa Canada’s extensive data collection has allowed us to quickly drill down into unprecedented detail on the spending habits of both international and domestic visitors.

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Gateway to Growth | 2014 Travel & Tourism Labour Force Report

Tourism is an $84 billion sector that is of economic
importance to every region of the country. Employing one in ten Canadians-one third of whom are under age 25-the strength and viability of the sector is fundamental to the health and growth of the Canadian economy. This paper examines the human resource factors impacting Canada’s tourism sector and provides recommendations to address the growing skills and labour shortages.

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Gateway to Growth | 2014 Visitor Visa Progress Report

In this third annual report TIAC examines Canada’s visitor visa system and how traveller documentation requirements impact not only the travel industry but trade across all sectors. The report finds that important progress has been made in modernizing the visa system, and offers further recommendations to improve upon.

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Gateway to Growth | Annual Report on Canadian Tourism: Focus on the US Market

In this third annual report on Canadian tourism and travel, we focus on some of the opportunities and challenges facing the industry. It’s true that tourism is a remarkably resilient trade sector, a prolific job creator and a symbol of economic strength. Taken as a whole, Canada’s tourism industry has performed reasonably well, but significant opportunities remain and concerns proliferate.

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Gateway to Growth | Creating Investment Opportunity in the Canadian Hotel Industry

A review of Canada’s hotel industry, Gateway to Growth: Creating Investment Opportunity in the Canadian Hotel Industry, examines the current investment climate, identifies the challenges undermining profitability and provides practical recommendations to address the public policy issues which impede growth and deter investment.

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Gateway to Growth | Connecting America

Connecting America is an industry sponsored proposal for a new three-year coordinated, targeted and measurable tourism marketing co-investment initiative. This unprecedented CTC- lead campaign will re-energize the US consumer, utilizing existing air and ground access.

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Passport to Growth | How International Arrivals Stimulate Canadian Exports

New research by Deloitte has found strong links between an increase in tourism — whether it’s for business or pleasure — and growth in Canadian exports. In other words, strengthening tourism can have a positive impact on Canadian companies and the economy overall.

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Gateway to Growth | Nanos Tourism Industry Survey

As part of a joint research project, TIAC and CTC engaged Nanos Research to survey industry stakeholders.
The fieldwork was conducted online between April 29th and May 21st, 2013 via online questionnaires1. We
reached out to over 6 000 businesses and got 690 complete responses.

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Gateway to Growth | Canadian Tourism Industry Annual Report

This year’s version of the Annual Report on the Tourism Industry will feature a new focus on tourism’s role in Canada’s overall economy. TIAC has worked in partnership with the CTC, Visa Canada and HLT Consulting to create this at-a-glance collection of industry statistics. As in previous years, this document can act as a reference piece for industry, key decision makers, business media and politicians.

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Navigate | New Directions in Tourism, Hospitality and Leisure

This is the seventh edition of our semiannual publication: Navigate. Each issue provides a pulse on the Canadian travel, hospitality and leisure industry and highlights future trends. Each issue also explores a ‘hot’ topic that is having significant influence on the industry.

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Gateway to Growth | Tourism Competitive Benchmarking Study
In recent years, the CTC commissioned The Conference Board of Canada to undertake a Tourism Competitive Benchmarking Study. This year CTC and TIAC partnered on an updated version for 2013. The study compared the performance of 11 sectors and 48 industries, including the travel and tourism sector and tourism industries, to each other and to the overall economy.

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Gateway to Growth | Aiming High: Air Access to Canada is the second in a series of research reports to increase awareness of the complexity of the global travel and tourism sector and to identify practical measures that will increase competitiveness and produce real and sustainable economic development, jobs and prosperity for Canadians.

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Gateway to Growth | Progress Report On Canadian Visitor Visa Process is the first in a series of research reports to increase awareness of the complexity of the global travel and tourism sector and to identify practical measures that will increase competitiveness and produce real and sustainable economic development, jobs and prosperity for Canadians.

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David Goldstein, President and CEO of the Tourism Industry Association of Canada (TIAC), presented to the annual meeting of federal, provincial and territorial ministers of tourism held in Whitehorse. TIAC's message focuses on how governments and the travel and tourism sector can work in partnership to improve Canada's competitiveness and achieve TIAC's goal of matching the 4% annual growth experienced by tourism globally.

The Canadian Chamber of Commerce

This report is a collaboration between TIAC, HLT and our colleagues at Visa Canada, and came about as we all sought to find a cohesive and clear set of metrics that help to illuminate the current state of Canada’s tourism sector. But
evaluating where the tourism sectors stands requires more than a cataloguing of data points. We wanted to contextualize the numbers, and find the narrative thread that runs through all of figures.

In this edition of Navigate, we take a close look at event tourism with a feature on the 2012 Summer Olympics and the Stratford Shakespeare Festival. Our findings show that 35% of travellers who have visited or plan to visit an Olympic host city were positively influenced by the Games. The ability of travel, hospitality and leisure companies to take full advantage of international sporting events and their legacy is determined by intense preparation and a strategic view of targeting new customers.

Effective marketing can have a profound impact on a destination’s profile as proven by Newfoundland and Labrador. The province’s recent campaign has captured national and international attention while achieving numerous awards and driving measurable tourism results. We examine this campaign in more detail. We also have examined Germany as our hot destination. It is a well-developed tourism market that continues to improve its country’s infrastructure to welcome and accommodate visitors.

Border and visitor visa issues can play a critical role in restoring Canada's competitiveness on the global tourism stage. In this paper, the NRTT We are asks the Government to consider a targeted asymmetrical approach that will create the strongest impact in the four key tourism source markets where travellers are required to obtain a visa prior to visiting Canada: Brazil, China, India and Mexico.