Programs
The Tourism Industry Association of Canada is constantly working on providing our members and industry with tools and opportunities that can be used to help their business grow. Have a look at the programs and projects below that are currently being offered:
READI |
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The READI program is designed to support the growth and resilience of Canada’s tourism industry. It provides tools, resources, and support to tourism operators and stakeholders to help them navigate the challenges and opportunities in a post-pandemic landscape. The READI Program covers a broad spectrum of categories and topics relevant to the tourism industry. Participants can choose from various designation categories based on their organizational focus and goals. Does your organization or business want to be listed on the National Tourism READI Inventory? This consumer-facing platform is accessible by Travel Trade and prospective visitors, providing them with valuable information about certified entities across Canada from various categories.
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Flourishing in Tourism |
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Discover a bold, future-focused approach to planning with Flourishing in Tourism — a unique collaboration between the Tourism Industry Association of Canada (TIAC) and Bannikin. Designed for tourism organizations and businesses across the country, this transformative solution helps you define what success means on your own terms, then build a thoughtful, creative, and actionable plan to achieve it. Rooted in purpose and guided by values, Flourishing in Tourism supports businesses and organizations in aligning their vision with environmental, social, and economic impact — empowering them to flourish in every sense of the word. Ready to explore a new way to plan for the future? Learn more here. |
The Faces Behind The Places |
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Every day, you create extraordinary experiences that transform your region into a beloved destination. We're launching an exciting new campaign to spotlight the passionate individuals like you who make our tourism industry special – and we want to make you one of our stars. Your unique story has the power to inspire others and showcase the authentic heart of your community. Whether you're a tour guide sharing hidden local gems, a hotel concierge making visitors feel at home, or a restaurant owner serving up unforgettable memories, your impact ripples far beyond your business. |