Air Canada Future Leaders Contest

Air Canada, in partnership with the Tourism Industry Association of Canada (TIAC), invites applications for the 2025 Air Canada Future Tourism Leaders Contest. We are looking for Canadian students who have made meaningful contributions to Canada’s vibrant tourism industry and who embody the spirit of this year’s theme, TourismCan: Tourism Builds Canada.

Up to four (4) students will be selected. Winners will receive:

Complimentary registration to TIAC’s Tourism Congress & Canadian Tourism Awards held November 18–20, 2025, at Hilton Lac-Leamy, Outaouais Region, Gatineau, QC
Two nights’ hotel accommodations (check-in Nov. 18 / check-out Nov. 21)
Round-trip airfare to Congress provided by Air Canada (economy class)
Participation in the Air Canada Future Leaders Luncheon where winners will join a student panel to share their expertise
Special recognition during the lunch in front of industry leaders

Eligibility: Full-time students at an accredited Canadian college or university in a Travel/Tourism/Hospitality or related program. Proof of enrolment is required.

Contest timeline:

Contest opens: June 5, 2025
Contest closes: September 30, 2025

Written Submission (500 words, choose ONE):

1. TourismCan: Building Canada’s Story (note: Theme still to be finalized) Share how your work or ideas help tell Canada’s tourism story, strengthen communities, or inspire pride among Canadians and visitors.
2. Building Tomorrow’s Tourism Workforce: What actions can the Canadian tourism sector take to attract, train, and retain the next generation of tourism leaders?
3. Tourism as a Force for Good: How can tourism in Canada be a driver of positive change—whether through economic development, reconciliation, sustainability, or social impact?

Video Submission (2 minutes max) Submit a video that addresses the following:

Introduction: Briefly introduce yourself, including your age, school, and province of residence.
Attraction to Tourism: Describe why you’re passionate about tourism and how it builds Canada.
Why You? Share why you should be selected as a Future Tourism Leader.

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