Digital Tourism READI™

The National Digital Tourism READIness™ Program is designed to equip Canadian tourism businesses with the knowledge and skills necessary to thrive in today’s markets. The program focuses on 5 key areas: social media, SEO, e-commerce, cyber-security and AI.

Digital READI™ Resources

To help you along your Digital READIness™ journey we have provided you with the Tourism Digital READI™ playbook as a free resource.

Digital READI™ Playbook The Digital READI™ Playbook provides a step-by-step business assessment in five key areas with recommended tactics and ideas for implementation with your business. Click to View

Digital Mainstreet Resources

TIAC also recommends a range of resources as identified by Digital Mainstreet:

1. Empowering Your Business to be Cyber Resilient (free Online Course)
2. DMS Academy (free online courses)
3. Unlocking AI for Small Businesses with Digital Main Street & Google Canada Tickets, Thu, 11 Sep 2025 at 1:00 PM | Eventbrite (Free virtual workshop)

Digital Articles

Here is a selection of supplementary articles for your perusal. They will enhance your journey through the Digital READI™ program:

1. 4 Ways to Enhance Hospitality in Your Restaurant With Technology