Digital Tourism READI™

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The National Digital Tourism READI™ Program is designed to equip Canadian tourism businesses with the knowledge and skills necessary to thrive in today’s online markets. The program focuses on a business’ strength in the following key areas: Discoverability: Can travelers easily find the business online?

Conversion & Bookability: Can travelers easily take action once they find you?
Content & Storytelling: Does your content help travelers understand the experience?
Reputation & Trust: Do travelers trust the business?
Data & Measurement: Do you understand how your digital presence impacts your business?
Operations & Skills: Can your business sustain digital administration?
AI & Future Readiness: Does your digital strategy incorporate incoming technology advances?

With 72% of travellers researching online before they book, and AI tools now shaping what they find, a tourism business's digital presence has become its front door. Being Tourism Digital READI™ ensures you are found, trusted and ready for what comes next.

Take the Digital Tourism READI™ assessment

Digital Tourism READI™ Training

Tourismo’s Digital Readiness program ensures operators get found, trusted, and booked online. Through a guided assessment and a structured, self-paced curriculum, tourism businesses of every type, from small experience operators to large hotels, get clear, actionable steps to strengthen their digital presence and work towards completing their Digital Tourism READI™ assessment.

Operators who complete the program walk away with a stronger digital foundation: improved discoverability, a more trustworthy online presence, and the tools to convert more visits into bookings.

TIAC endorses Tourismo's Digital Tourism Readiness Program and recommends it as your business works toward the assessment and verification necessary to achieve the Tourism Digital READI™ designation.