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Congress 2025 Program at a Glance

Tourism Can: Tourism Builds Canada 

Tourism is more than travel—it is a tool for unity across Canada. TourismCan celebrates the industry that unites the country through building economies, communities, careers, innovation, and policy. Tourism is the thread that ties Canada together. 

Thank you to our Program Advisory Committee for their guidance in assembling this year’s program.

Program is subject to change. 

Pre-Congress Workshops

Tuesday, November 18, 2025

07:30 – 09:00

Registration

09:00 – 12:00

Morning Workshops 

12:00 – 13:30

Networking Lunch

13:30 – 16:30

Afternoon Workshops

 

Day 1: Keynotes and Concurrents

Wednesday, November 19, 2025

07:30 – 08:30

Registration

07:30 – 08:30

Coffee & Connect

08:00 – 16:00

Marketplace

08:30 – 09:00

Welcome Remarks & Cultural Welcome

09:00 – 09:45

Opening Keynote

09:45 – 10:30

State of the Industry Leadership Report

10:30 – 11:00

Networking Break

11:00 – 12:00

Concurrent Sessions

12:00 – 13:30

Air Canada Future Leaders Luncheon

13:30 – 14:30

Concurrent Sessions

14:30 – 15:30

Concurrent Sessions

15:30 – 16:00

Networking Break

16:00 – 17:00

Concurrent Sessions

18:00 – 20:00

Welcome Reception

 

Day 2: Plenaries and Panels

Thursday, November 20, 2025

07:30 – 08:30

Registration

07:30 – 08:30

Coffee & Connect

08:00 – 14:30

Marketplace 

08:30 – 09:30

Opening Remarks & Plenary Session

09:30 – 10:30

Plenary Session

10:30 – 11:00

Networking Break 

11:00 – 12:00

Panel Session 

12:00 – 13:30

Networking Lunch

13:30 – 14:15

Panel Session

14:15 – 14:30

Networking Break

14:30 – 15:15

Panel Session

15:15 – 16:15

Closing Plenary

17:30 – 18:00

Canadian Tourism Awards Finalists’ Private Reception*

18:00 – 19:00

Canadian Tourism Awards Reception**

19:00 – 22:00

Canadian Tourism Awards**
 

 

*This event is by invitation Only 
**This is a ticketed event and is not included with all registration pass types. 

 

We are finalizing workshops and session titles. Stay tuned for updates as we unveil the final program! Below is a sample of themes that you can expect at the 2025 Tourism Congress: 

  • Storytelling & Travel Media 
  • Sustainable and Regenerative Tourism 
  • Investing in Visitor Experiences 
  • Adventure and Outdoor Tourism 
  • HR in Tourism: Recruiting, Retaining, Inclusivity and Access 
  • Crisis Management 
  • AI, Data and Research for Decision Making 
  • Cultural Tourism 

Register for the 2025 Tourism Congress