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Export READI

Destination promotion at Marketplace

Export READI Cluster

Coming this Winter 2025, TIAC will be delivering Tourism Export training which is one of the pre-requisites to attain the Export READIness stamp designation.

Tourism Export READI will join a suite of offerings under the READI program banner, including Sustainable & Regenerative READI, Culinary & Agri READI, plus Investor READI and Digital READI.

Destinations will have the opportunity to purchase the program for cohorts of 8 to 12 operators who are looking to develop or enhance market-ready tourism experiences by learning how to access Travel Trade markets. Operators should be able to create a Travel Trade Plan for their business once they complete the training.

Topics covered in the program will include:

  • Introduction to being Travel Trade READI
  • Accessing new international markets
  • Travel Trade supply chain
  • Products, Partnerships & Pricing
  • Marketing and promotion plans

Program Delivery

Participants will invest approximately 12-14 hours over a 3-month period. The program will include instructor led workshops, and virtual one-on-one coaching sessions. In-person workshops are available at an additional cost. After completing the program and submitting the assessment form, operators will be eligible for an Export READI Stamp from TIAC with an opportunity to be listed on the National READI inventory.

Program Pricing

$20,000 for 8 businesses
$1,500 for each additional business (to a maximum of 16).
Optional in-person group workshop - $5,500 plus travel expenses

Please send me more information on the Export READI Training Program:






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