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Export READI™

Destination promotion at Marketplace

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Coming in Winter 2025, TIAC will be delivering Tourism Export training, which is one of the prerequisites to attain the Export READIness™ stamp designation.

Tourism Export READI™ will join a suite of offerings under the READI™ program banner, including Sustainable & Regenerative READI™, Culinary & Agri READI™, plus Investor READI™ and Digital READI™.

Destinations will have the opportunity to purchase the program for cohorts of 8 to 12 operators who are looking to develop or enhance market-ready tourism experiences by learning how to access Travel Trade markets. Operators should be able to create a Travel Trade Plan for their business once they complete the training.

Topics covered in the program will include:

  • Introduction to being Travel Trade READI™
  • Accessing new international markets
  • Travel Trade supply chain
  • Products, Partnerships & Pricing
  • Marketing and promotion plans

Program Delivery

Participants will invest approximately 12-14 hours over a 3-month period. The program will include instructor-led workshops, and virtual one-on-one coaching sessions. In-person workshops are available at an additional cost. After completing the program and submitting the assessment form, operators will be eligible for an Export READI™ Stamp from TIAC with an opportunity to be listed on the National READI™ inventory.

Program Pricing

$20,000 for 8 businesses
$1,500 for each additional business (to a maximum of 16).
Optional in-person group workshop - $5,500 plus travel expenses

Please send me more information on the Export READI™ Training Program:






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