TIAC's WEBINAR SERIES

Welcome to the Tourism Industry Association of Canada (TIAC) Webinar Series, where innovation meets education in the dynamic world of tourism! As a leading advocate for the Canadian tourism sector, TIAC is committed to empowering its members and the industry at large with the knowledge and insights needed to thrive in an ever-evolving landscape.

Our webinar series stands at the forefront of this commitment, offering a gateway to a wealth of expertise, trends, and best practices. Tailored for both our valued members and the broader industry, these webinars serve as a cornerstone for professional development, fostering collaboration and promoting the sustainable growth of Canada's tourism ecosystem.

Join us as we embark on a journey of discovery, exploring the latest industry trends, regulatory updates, and innovative strategies that will shape the future of Canadian tourism. Whether you're a seasoned professional or a budding entrepreneur, our webinars provide a platform for networking, learning, and staying ahead of the curve.

At TIAC, we believe that knowledge is the key to success, and our webinars are designed to unlock the full potential of our vibrant tourism community. Join us in shaping the future of Canadian tourism through education, collaboration, and a shared passion for showcasing the beauty and diversity of our incredible nation. Welcome to a world of endless possibilities with TIAC webinars – your gateway to excellence in the tourism industry.

TIAC's Ask an Expert - Harnessing Research to Elevate Your Tourism Strategy

September 17, 2024, 2:00 - 3:00 PM

TIAC Member Webinar - Harnessing Research to Elevate Your Tourism Strategy

September 17, 2024, at 2 p.m. E.T

How does research play a crucial role in your tourism strategy?

Integrating research into your growth strategy is essential whether you're part of a destination marketing organization or an individual tourism operator. This webinar will provide valuable insights on effectively leveraging research to drive success in the tourism industry. This session will explore Key data points to collect based on your available resources, strategies for using data to support industry initiatives and advocacy efforts and practical ways to incorporate research into your strategic planning process. Don't miss this opportunity to enhance your approach to tourism strategy through the power of research.

We look forward to your participation!

Register Now

Meet Our Presenters:

Andreas Weissenborn, Vice-President, Research & Advocacy, Destinations International
	Introduced to the world of destination organizations by a random internship application to Visit Baltimore (then known as Baltimore Area Convention & Visitors Association), Andreas Weissenborn began an unexpected career in hospitality that left him with a continued passion for the tourism industry. Weissenborn spent just short of 11 years with Visit Baltimore helping with its Research, Technology, and Information Systems. In 2017, he joined the Association as part of a Destinations International Foundation initiative to act as a dedicated research source. Andreas's responsibilities include supporting our core advocacy and research initiatives such as the community shared value, the tourism lexicon, the event impact calculator, and various reporting platforms, and our belief that destination promotion is for the greater good.

Marney St. John, Executive Director, Planning and Reporting, Travel Alberta
	In her role as Executive Director, Planning and Performance Reporting with Travel Alberta, Marney uses data to speak to the enormous potential of Alberta’s visitor economy, both now and in the future. With a wealth of marketing and brand experience, as well as deep insight into the digital and data landscapes, Marney established Travel Alberta’s business intelligence team in 2021. Since then, her team has been Travel Alberta’s secret weapon, delivering data and competitive insights to fuel Alberta’s innovative development strategy."

John C. Dunn, President, Floor13 (Moderator)
	John C. Dunn, ICD.D is President and Co-founder of Floor13 a Canadian boutique consulting firm specializing in supporting enterprises in the travel, tourism, hospitality and events industries in Canada and globally. With over 35 years in the hospitality and tourism business and having worked with the world’s leading industry brands, John brings a well-rounded solutions-based approach to advising clients in achieving their goals in today’s highly competitive environment. As a leading figure in the Canadian tourism industry, John presently is a director of the board of Meetings Mean Business Canada and has sat on several other industry boards such as the Tourism Industry Association of Canada, the SEPAQ (Parks Quebec) and the Hotel Association of Canada. John was also the Past President of American Chamber of Commerce in Canada – Quebec Chapter.

Recordings of Past Industry Webinars (For Member Webinars, CLICK HERE)

March 5, 2024

Everything the government has for your business, all in one place

Learn how to navigate the hundreds of government programs and services to help support Canadian businesses. You may be able to work with an Innovation Advisor in your area to get advice and help finding right-for-them government programs and services, and Innovation Canada has a suite of programs and services to support businesses innovate and grow   

Representatives from Innovation Canada prepared live presentations of the Business Benefits Finder, an interactive tool designed to help businesses find the right government support for their business by answering a few key questions, a live demonstration of BizPaL, an interactive tool designed to help businesses find the business permits and licenses they need to operate in municipalities across Canada.

December 14, 2023

Unveiling Travel Insight Opportunities: A Focus on National and Ontario Prospectives

An exploration of TIAC's Canadian Travel Insights Dashboard and TIAO's Ontario Traveller Perception and Behaviour Monitor. Discover how these programs work and learn about valuable opportunities.