Championing the survival and recovery of the travel economy post-Covid

What TIAC Does

The Tourism Industry Association of Canada (TIAC) works for you. 

Since the beginning of the Covid-19 pandemic, TIAC has been advocating on your behalf; laser-focused on your survival and recovery, and rest assured, we won't stop. 

TIAC is the national voice for the travel sector. TIAC takes action on behalf of Canadian tourism businesses; promoting and supporting policies, programs, and activities that will benefit the sector's growth, development, and prosperity.

TIAC is a not-for-profit membership-driven organization representing the full suite of sectors within the tourism industry including accommodation, recreation, and entertainment, food and beverage services, retail, culture, travel services, transportation, as well as emerging sectors. Our membership reflects partnerships with sector-specific associations, destination marketing organizations, provincial, territorial, and regional tourism associations, enabling the association to address the full range of issues facing Canada’s tourism industry.

Through TIAC’s industry leadership, members can be assured that issues are addressed.  We elevate your stories detailing struggles and challenges with federal officials; we offer solutions and recommendations and monitor federal program roll-outs for gaps and shortfalls.

TIAC is also the go-to partner by the federal government to understand the industry’s needs and current sector conditions.  We are invited into the policy-making process at the early stage, allowing us to better influence the outcomes and provide a strong voice for the tourism industry.

Click here to see the complete list of initiatives, accomplishments, and successes we achieved on your behalf.

TIAC successes have been realized because it makes the case for change by:

• Drawing attention to industry concerns and proposing actionable solutions
• Stimulating public debate about the relationship between government and private business in the tourism industry
• Gaining support for our sector’s positions and creating a sense of urgency
• Working with other like-minded organizations to generate momentum and give credibility and weight to our concerns
• Monitoring and generating industry research, trends, and statistics to give credence to our positions.

While TIAC's number one mandate is to advocate on members' behalf it also delivers the TIAC Members' Advantage Program.  An ever-growing range of opportunities, resources, networks, tools, and services that help members grow and navigate today's new normal.

TIAC Member Advantage Program

As a TIAC Member, you will enjoy a range of benefits:

To Have Your Say and Voice Heard

TIAC is located in Ottawa, where policies and decisions made by the Federal Government impact your business. TIAC works on members’ behalf to address policies that impact industry as well as visitation to this country so you can focus on running your business.  TIAC creates alignment with industry and sectoral organizations from coast to coast to coast, supporting efforts in each province and territory.

TIAC’s Government Relations team provides support for effective outreach to political figures and influencers. Having your voice heard effectively with MPs in your own backyard = positive change for your business.

To Learn and Engage

TIAC offers access to educational workshops like the Elevating Canadian Experiences Program, monthly Member Webinars to address current issues as well as industry sessions where invited partners deliver pertinent and timely information such as the rollout of government funding programs.

To Access Resources and Tools

TIAC provides members the tools and the resources to grow their business and delivers up-to-date research and news that matters to your bottom line.

When it comes to issues, TIAC keeps you informed and engaged with what is happening, how it impacts your business, and how you can help make a difference.

To Network and Grow your Brand

TIAC provides members access to networking as well as national and international branding opportunities through the production of world-renowned industry events including the Tourism Congress, Canadian Tourism Awards, Rendez-vous Canada (RVC), GoMedia Canada, and Tourism Town Halls and Tourism Week.

To Save Money

TIAC’s Membership Team is focused on delivering services that will save you money and provide growth opportunities including access to a business networking hub and preferred partner savings.

In addition, TIAC members save through event registration.   Members can save up to $300 on Tourism Congress Registration and RVC 2024  Sellers receive a $400 member saving by renewing or joining TIAC by January 5, 2024.

To Take Control of Your Future.

By becoming a TIAC Member you are joining forces with like-minded industry professionals across Canada, TIAC Members, who are collectively changing the industry’s landscape. 

Join TIAC Today!

To become a member today, please click here to enter our online registration platform or contact:

Julie Gauvreau
Manager, Member Services
613-688-1454