What TIAC Does
The Tourism Industry Association of Canada (TIAC) works for you.
TIAC is the national voice for the travel sector. TIAC takes action on behalf of Canadian tourism businesses; promoting and supporting policies, programs, and activities that will benefit the sector's growth, development, and prosperity.
TIAC is a not-for-profit membership-driven organization representing the full suite of sectors within the tourism industry including accommodation, recreation, and entertainment, food and beverage services, retail, culture, travel services, transportation, as well as emerging sectors. Our membership reflects partnerships with sector-specific associations, destination marketing organizations, provincial, territorial, and regional tourism associations, enabling the association to address the full range of issues facing Canada’s tourism industry.
Through TIAC’s industry leadership, members can be assured that issues are addressed. We elevate your stories detailing struggles and challenges with federal officials; we offer solutions and recommendations and monitor federal program roll-outs for gaps and shortfalls.
TIAC is also the go-to partner by the federal government to understand the industry’s needs and current sector conditions. We are invited into the policy-making process at the early stage, allowing us to better influence the outcomes and provide a strong voice for the tourism industry.
Click here to see the complete list of initiatives, accomplishments, and successes we realized on your behalf.
TIAC effects change by...
- Drawing attention to industry concerns and proposing actionable solutions
- Stimulating public debate about the relationship between government and private business in the tourism industry
- Gaining support for our sector’s positions and creating a sense of urgency
- Working with other like-minded organizations to generate momentum and give credibility and weight to our concerns
- Monitoring and generating industry research, trends, and statistics to give credence to our positions.
While TIAC's number 1 mandate is to advocate on members' behalf it also delivers the TIAC Members' Advantage Program—an ever-growing range of opportunities, resources, networks, tools, and services that help members grow and navigate today's new normal.
TIAC Member Advantage Program
As a TIAC Member, you will enjoy a range of benefits:
Have Your Say and Voice Heard
TIAC is located in Ottawa, where policies and decisions made by the Federal Government impact your business. TIAC works on members’ behalf to address policies that impact the industry, including visitation to this country, so you can focus on running your business. TIAC creates alignment with industry and sectoral organizations from coast to coast to coast, supporting efforts in each province and territory.
TIAC’s Advocacy team provides support for effective outreach to political figures and influencers. Having your voice heard by MPs in your own backyard equals positive change for your business.
Learn and Engage
TIAC offers access to educational workshops like the Elevating Canadian Experiences program, monthly member webinars to address current issues, and industry sessions where invited partners deliver pertinent and timely information such as the rollout of government-funding programs.
Access Resources and Tools
TIAC provides members the tools and the resources to grow their business and delivers up-to-date research and news that matter to your bottom line.
When it comes to issues, TIAC keeps you informed and engaged with what is happening, how it impacts your business, and how you can help make a difference.
Network and Grow Your Brand
TIAC provides members access to networking as well as national and international branding opportunities through the production of world-renowned industry events, including the Tourism Congress, Canadian Tourism Awards, Rendez-vous Canada (RVC), Tourism Town Halls and Tourism Week.
Save Money
TIAC’s Membership team is focused on delivering services that will save you money and provide growth opportunities, including access to a business networking hub and preferred partner savings.
In addition, TIAC members save through event registration. Members can save up to $300 on Tourism Congress Registration and RVC 2025 Sellers receive a $400 member saving by renewing or joining TIAC by January 5, 2024.
Take Control of Your Future
By becoming a TIAC Member you are joining forces with like-minded industry professionals across Canada who are collectively changing the industry’s landscape.
Join TIAC Today!
To become a member, please click here to enter our online registration platform or contact:
Julie Gauvreau
Manager, Member Services
613-688-1454