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co-presented by The Toronto Star & WestJet, hosted by Ottawa Tourism

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The Canadian Tourism Awards are presented annually by TIAC to recognize success, leadership, and innovation in Canada's tourism industry, and to reward those people, places, organizations, and events that have gone above and beyond to offer travellers superior tourism experiences in Canada.

The Canadian Tourism Awards have become the standard of excellence for businesses and organizations in the travel industry, showcasing the nation's best tourism products, services, and experiences.

This year, the Tourism Industry Association of Canada's 2021 Canadian Tourism Awards are scheduled for December 1st, which will be a salute to the perseverance, resilience, and fortitude of the sector; its operators, and employees.







Hôtel de Glace Québec-Canada Inc. – Saint-Gabriel-de-Valcartier, QC

Moment Factory – Montréal, QC

TimberTop Adventures – Saint John, NB


Feast Cafe Bistro – Winnipeg, MB

Metis Cultural Days – Saskatoon, SK

Squamish Líl̓wat Cultural Centre – Whistler, BC


Frontiers North Adventures – Winnipeg, MB

Ocean Quest Inc. – St. John’s, NL

Parks Canada Banff National Park – Banff, AB


Edna Frigault, Village historique acadien – Bertrand, NB

Mark Meyer, Metro Toronto Convention Centre – Toronto, ON

Sally MacInnis, Keltic Lodge – Ingonish Beach, NS



2021 Canadian Tourism Awards Categories

This year the Canadian Tourism Awards will be presented in 4 categories. Due to the devasting effects of the pandemic felt by the entire tourism sector, any Canadian tourism-related product, business, initiative, or service that occurred from June 1, 2019 to July 31, 2021 is eligible. 

To start a nomination click here


Category & Description

Preview Questionnaire


Air Canada Business Excellence Award

The Business Excellence Award will be presented to a tourism business that exemplifies industry best practices in all aspects of its operations, and is thus an example of all-round business excellence in the tourism industry.

The judging criteria in this category are:

  1. Overall strength & long-term viability of the business/business model/strategy (20%)
  2. Commitment to visitor/participant/spectator satisfaction (20%)
  3. Commitment to growth, innovation and product development (20%)
  4. Contribution to or enhancement of the tourism industry (20%)
  5. Commitment to human resources development (20%)


ITAC Indigenous Tourism Award

The Indigenous Tourism Award will recognize an Indigenous tourism business that has demonstrated a commitment to the development, promotion, and delivery of an authentic, innovative, and enriched Indigenous tourism visitor experience. The recipient will have demonstrated a commitment to authentic Indigenous cultural tourism as a key aspect of encouraging and promoting tourism growth in their region.

The judging criteria in this category are:

  1. Commitment to visitor satisfaction through delivery of quality and authentic market ready experiences as outlined in ATAC’s National Guidelines (20%)
  2. Stimulation of tourism employment and economic activity in the host Aboriginal community (20%)
  3. Social/cultural impact in the community through the demonstrated promotion and advancement of Aboriginal culture (20%)
  4. Demonstrates innovation in the development and delivery of the experience (20%)
  5. Commitment to cultural sustainability (20%) 


Via Rail Canada Sustainable Tourism Award

The Sustainable Tourism Award will be presented to an organization that has made an outstanding contribution to the practice and promotion of responsible and sustainable tourism in Canada.

The judging criteria in this category are:

  1. Protects and preserves natural and cultural heritage resources (20%)
  2. Fosters appreciation and enjoyment of natural and cultural heritage resources (20%)
  3. Raises awareness among visitors and influences them to enjoy resources sustainably (20%)
  4. Mitigates negative impacts of tourism on the natural and cultural environment (20%)
  5. Respects, involves, and engages other stakeholders and host communities (20%)


Tourism HR Canada Employee Appreciation Award

The Employee Appreciation Award will be presented to the front-line employee whose professionalism, dedication, attitude, and quality of service best exemplify excellence in the tourism industry.

Owner/operators and senior management personnel are generally not eligible for this award.

The judging criteria in this category are:

  1. Attitude and dedication (20%)
  2. Leadership, cooperation, and teamwork (20%)
  3. Maintains exemplary work standards (20%)
  4. Goes above and beyond to improve his/her organization (20%)
  5. Commitment to visitor/participant/spectator satisfaction (20%) 


Start a nomination


Nomination Fees

The nomination fee is $100.00 plus applicable taxes.

TIAC Member Benefit

Nomination fees will be waived if the NOMINEE is a member of the Tourism Industry Association of Canada in good standing. Not sure if the nominee is a member? Click here to view the list of current members. Nominators may or may not be a member of TIAC; the nomination fee applies only if the nominee is not a TIAC member.

In the case of the Tourism Employee of the Year Award, nomination fees will only be waived if the nominee's employer is a full member of the Tourism Industry Association of Canada in good standing.

Members: Once you are logged in under your TIAC account, the fee will show as "free."


Additional Information

Payment is only being accepted online through the nomination website. Nomination fees are non-refundable.

Please note that nomination fees are collected only on a cost-recovery basis to offset administration costs of running the Canadian Tourism Awards program.

QST # 1088635821
GST/HST #108124041RT0001


Call for Judges

TIAC is currently seeking experienced tourism professionals to assist in judging the 2022 Canadian Tourism Awards.

If you are interested in judging, please send a brief e-mail expressing your interest and background to Jennifer Taylor today!



For more information, please contact Jennifer Taylor at jtaylor@tiac-aitc.ca