Faces Behind the Places

Every day, you create extraordinary experiences that transform your region into a beloved destination. We're launching an exciting new campaign to spotlight the passionate individuals like you who make our tourism industry special – and we want to make you one of our stars.

Your unique story has the power to inspire others and showcase the authentic heart of your community. Whether you're a tour guide sharing hidden local gems, a hotel concierge making visitors feel at home, or a restaurant owner serving up unforgettable memories, your impact ripples far beyond your business.

Meet Brenda Hetman-Craig

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Brenda is the force behind 40 Knots Winery and a champion for sustainable, community-driven tourism.

Her philosophy? Tourism should leave more than footprints. It should leave a legacy.

Under Brenda’s leadership, 40 Knots has become a place where guests don’t just sip wine; they learn about regenerative agriculture, discover the Comox Valley’s rich history, and connect with the people who make the region unique.

One of her signature initiatives is the Bucket List Market, an annual event that gives local adventure operators and experience providers a free platform to showcase their offerings. It’s not just about promotion; it’s about building an ecosystem where small businesses thrive together, creating authentic visitor experiences that benefit the whole community.

Brenda’s commitment goes further. Over 90% of 40 Knots’s purchases support local businesses, and the winery has become a gathering place where people come together to collaborate, celebrate, and build a stronger community.

With 3,000 visitors a month and 22 local employees, Brenda’s work proves that tourism can drive economic growth, protect the land, and create lasting connections.