MEET THE TIAC SENIOR TEAM
Introducing the Association's Leaders
We are proud to present the senior staff members who will lead TIAC into tomorrow and beyond. Thanks to the wealth of experience of these individuals, TIAC is poised to thrive. As a team, we will continue to serve our members as they represent Canada's tourism industry.
JENNIFER TAYLOR |
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Vice-President, Business Development & Member Relations |
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Jennifer Taylor is a seasoned professional with over three decades of experience in the tourism and hospitality industry, known for her strategic leadership and innovative approach. Currently, as the Vice-President of Business Development & Member Relations at the Tourism Industry Association of Canada (TIAC), Jennifer excels in supporting members and elevating TIAC's brand. Her expertise lies in business development, strategic partnerships, and comprehensive marketing strategies. She is adept at driving member engagement, retention, and recruitment, while executing integrated marketing and communication plans that enhance non-dues revenue. Throughout her career, Jennifer has consistently demonstrated her ability to foster stakeholder relations, facilitate corporate growth, and implement business development initiatives. Her strategic planning and execution skills have resulted in successful marketing and sales strategies that drive increased revenues and profits. Jennifer's approach combines a deep understanding of market dynamics with innovative solutions, ensuring that business objectives are met and exceeded. In previous roles, Jennifer's leadership extended to managing strategic partnerships, enhancing membership programs, and overseeing event management. Her skills in budget development, project leadership, and team supervision have been instrumental in delivering high-quality programs and services. Jennifer's ability to liaise with industry stakeholders and governmental agencies has further solidified her reputation as a key player in the tourism sector, driving both regional and global marketing efforts. |
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AMY BUTCHER |
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Vice-President, Stakeholder Relations and Engagement |
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Amy Butcher is a seasoned communications professional with over 20 years of experience in public affairs, communications, and strategic leadership roles. With a proven track record in crisis management, Amy has successfully navigated media crises and emergencies with strategic insight and calm efficiency. Her expertise in branding and marketing strategies has enabled her to influence decision-making processes in high-pressure environments. Amy has held pivotal positions throughout her career, including Press Secretary to the Prime Minister of Canada and Director of Communications and Parliamentary Affairs to the Minister of Transport. Throughout her career, Amy has provided strategic advice and managed complex challenges in both public and private sectors. Amy's comprehensive understanding of government machinery, corporate relations, and stakeholder engagement processes allows her to approach complex issues with diplomacy and tact. Amy also has extensive experience managing health issues, having served in senior roles at the Public Health Agency of Canada. During her tenure, she led key initiatives in health policy, crisis communication, and public health promotion. Known for her strong organizational skills and collaborative leadership approach, Amy excels in guiding teams toward success. Fluently bilingual in English and French further enhances her ability to navigate diverse environments. |
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RACHAEL ANDREWS |
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Director, Human Resources & Internal Operations |
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Rachael Andrews is an accomplished professional specializing in human resources and internal operations, with a strong track record in strategic leadership and organizational development. Currently serving as the Director and Head of Human Resources and Internal Operations at the Tourism Industry Association of Canada (TIAC), Rachael is responsible for crafting and executing the overall people strategy. Her expertise spans developing HR policies and strategies, leading recruitment and selection processes, and enhancing employee engagement through comprehensive learning and development programs. Rachael's focus on operational and automation opportunities further enhances productivity, demonstrating her innovative approach to HR management. With extensive experience in communication and employee engagement, Rachael previously held senior roles at Scotiabank, where she led the Training and Communications Team for ScotiaHelps. Her work involved supporting around 700 employees, ensuring clear internal messaging, and facilitating training and leadership development. Rachael's strategic planning skills were crucial in managing internal and external communications, executive messages, and the creation of content for town halls and executive updates. Her ability to design and implement employee engagement strategies contributed significantly to improving overall employee satisfaction and retention. Rachael's diverse background also includes significant experience in the banking sector, where she managed product portfolios, led marketing campaigns, and developed strategic partnerships. Her achievements include launching major credit card products, piloting digital transformation strategies, and resolving compliance issues. Rachael's leadership and strategic vision have consistently driven organizational success, making her a valuable asset in any professional setting. Passionate about driving positive change, Rachael is dedicated to making TIAC a workplace of choice for tourism industry professionals. |
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