READI™ Designation Programs

	Culinary & Agritourism READI™ The National Culinary & Agritourism READIness™ Program is a high-level course to build capacity and to empower businesses to innovate, grow sustainably, and contribute to Canadian tourism. The program focuses on understanding what the designation means, identifying the elements that make a business market ready; and the steps to becoming Culinary READI™ including training, sharing of market intelligence, and best practices. Learn more
	Digital Tourism READI™ The National Digital Tourism READIness™ Program is designed to equip Canadian tourism businesses with the knowledge and skills necessary to thrive in today’s markets. The program focuses on five key areas: social media, SEO, e-commerce, cyber-security, and AI. Learn more
	Export READI™ The National Tourism Export Readiness™ Program is a structured approach designed to equip Canadian tourism businesses with the knowledge and skills necessary to enter and thrive in international markets. The program focuses on developing partnerships, understanding cultural needs, and creating marketable products. Learn more
	Tourism Investor READI™ The National Tourism Investor Readiness™ Program is designed for tourism operators who have or are near completion on a solid business plan and have established their capital requirements. The program is particularly suited to small and medium-sized business owners and startups who may have limited financial knowledge or experience with seeking investment, debt financing and/or grant funding. It offers the tools and knowledge to navigate the funding ecosystem effectively, and the steps to becoming Tourism Investor READI™ designated. Learn more
	Sustainable & Regenerative Tourism READI™ The National Sustainable & Regenerative Tourism READIness™ Program is a structured initiative designed to equip Canadian tourism businesses with the knowledge and skills necessary to effect change within their business or organization, improving their sustainability performance immediately. The program focuses on understanding what the designation means, identifying the elements that make a business sustainable & regenerative tourism READI™; and the steps to becoming Sustainable & Regenerative READI™ designated. Learn more