READI, SET, GO!
TIAC’s READI program empowers the industry with the information and tools needed to stay competitive and succeed as the world reopens!
For the past two years, tourism businesses have been focused on survival. The world is now reopening, but the challenges remain significant. Inflation at an all-time high. Recession on the horizon. The labour shortage. Supply chain issues. To succeed, businesses need to adapt and innovate to market demands. That’s why the Tourism Industry Association of Canada is launching a bold new program with a vision to regain the lost ground of the pandemic years and position the industry for short-term growth and long-term prosperity. |
What is READI?TIAC’s READI Program is a fully-developed platform designed to guide the industry to maximum profitability in the post-pandemic period. ♦ Creating a Canadian tourism industry that is READI, willing, and able to deliver high quality and sustainable products and experiences to international and domestic visitors ♦ Educating an industry that is READI with the information and resources needed to thrive long-term and is engaged in regional discussions about the present challenges and future opportunities for the industry ♦ Developing an industry that is READI to reconnect from coast to coast to coast and renergized to grow tourism as a collective and complimentary ecosystem ♦ Ensuring that the industry is READI to attract foreign investment to grow our tourism products, experiences, and infrastructure ♦ Preparing the industry to anticipate future challenges and stay READI for opportunities in a dynamic and evolving business climate |
READI or Not?The challenges of the tourism recovery are many. But you’ll be prepared for what the future brings with the information, opportunities, and programs offered by READI – powered by TIAC! The resources offered by READI are made possible with the generous support of the Government of Canada through the Tourism Relief Fund.
TRAINING AND RESOURCESCapacity-building workshops and a resource hub for tourism operators and destination partners. Building on our previous Elevating Canadian Experiences program, we’re adding more content ranging from strategy development to practical tools and tips, designed to help grow and adapt your tourism business as an operator and build tourism capacity in your region as a destination partner. ♦ Sustainable tourism development ♦ Digital Readiness for Tourism Businesses ♦ Export Readiness for Tourism Businesses ♦ State of the Tourism Industry in Canada – Research, Modelling and Forecasting
Stay tuned, more information is coming soon!
ELEVATING PRODUCTS & EXPERIENCES
In collaboration with program partners, and to help foster a sustainable, healthy, and inclusive tourism ecosystem in Canada, a set of business inclusion criteria will ensure that the experiences showcased meet visitor expectations.
Stay tuned for more information!
NETWORKING & BUSINESS DEVELOPMENT
Tourism Town HallsWe are going on the road! The Tourism Town Hall series is an event partnership between TIAC and provincial and territorial tourism industry associations (PTTIAs) and destination marketing organizations. Its purpose is to give small and medium-sized business owners the opportunity to meet with TIAC, its partners, and the local public sector to better understand efforts being made on regional and national tourism issues. In addtion to the Town Hall, we will include other components to make it a full day of enriching experiences.
Stay tuned, more information is coming soon!
Canadian Tourism CongressTIAC’s annual Tourism Congress (Nov. 22-23, 2022) brings together industry leaders, professionals, and influencers from across Canada to learn, engage, and explore new opportunities for growth in the visitor economy. It gives the industry a place to gather and support each other, sharing knowledge and celebrating the sector as a vital part of the economy and communities across Canada.
Canadian Tourism Investors ForumAs a follow up to last year’s successful Tourism Congress and its panel session, “An Investment Case for the Tourism Sector,” TIAC is hosting the new Tourism Investors Forum this year.
Stay tuned, more information is coming soon!
Tourism Industry Virtual Job Fair
The event is itself part of Tourism HR Canada’s larger Tourism Career Week and attendees will have access to a virtual meeting forum that enables connections for job and training opportunities through one-on-one appointments, as well as group chat sessions. Stay tuned, more information is coming soon! |
Get READI, get set…it’s time to go!Get involved and learn about the events and programs offered as part of the READI program – powered by TIAC. |
Made possible with the generous support of the Government of Canada through the Tourism Relief Fund.
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