The READI™ Program

Differentiate your business with national designations from the Tourism Industry Association of Canada.

The READI™ program is designed to support the growth and resilience of Canada’s tourism industry. Whether you’re an independent business or an organization looking to support your members, READI™ gives tourism operators practical tools, training, and support to handle challenges and take advantage of new opportunities.

The READI™ Program covers a broad spectrum of categories and topics relevant to the tourism industry. Participants can choose from various designation categories based on their organizational focus and goals.

✔️ Free self-assessment, reviewed and verified 
✔️ Eligibility for inclusion in the public National READI™ Directory 
✔️ Opportunity to showcase your designation with the READI™ Stamp in your marketing and communications

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Culinary & Agritourism READI™

This high-level course is designed to build capacity and to empower businesses to innovate, grow sustainably, and contribute to Canadian tourism.

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Export READI™

This structured initiative is designed to equip Canadian tourism businesses with the knowledge and skills necessary to enter and thrive in international markets.

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Sustainable & Regenerative Tourism READI™

This structured initiative is designed to provide businesses with the knowledge and skills to effect change, thereby improving sustainability performance immediately.

View all READI™ Programs

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How To Get The READI™ Designation

Differentiate your business in three easy steps:

Take the READI™ Assessment for your selected program.
If successful, review application criteria and apply for your READI™ Stamp.
If not yet complete, review the resources or complete additional training (at a discounted price) and take your selected assessment again when you're READI™.

Pricing Structure

READI™ Assessment	FREE
Training (if required)	Fees vary by subject matter
Annual READI™ Stamp Usage Fee & National Directory Listing	$100 (Fee waived for TIAC members until December 31, 2025)

Destination Marketing Organizations

Distinguish and develop your destination with READI™ designations. Fit for a variety of business sectors and types, there is a READI™ Designation available to help your businesses achieve their goals and elevate your destination.

Why READI™?

Get discounted classes when you book as a group
Unify and standardize your catchment area
Facilitate conversations with travellers and organizers with your qualified businesses

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Have questions about how the READI™ program can help you?

Our team is here to help:

Josh Gottlieb
Project Manager
jgottlieb@tiac-aitc.ca