The READI™ Program

The national designation for tourism excellence.

The READI™ program is designed to support the growth and resilience of Canada’s tourism industry. Whether you’re an independent business or an organization looking to support your members, READI™ gives tourism operators practical tools, training, and support to handle challenges and take advantage of new opportunities.

The READI™ Program covers a broad spectrum of categories and topics relevant to the tourism industry. Participants can choose from various designation categories based on their organizational focus and goals.

✔️ Marketing benefits: Eligibility for inclusion in the public National READI™ Directory, promotion in TIAC Talk, with over 8,800 subscribers, and more.
✔️ Enhance credibility: Use your READI™ Stamp in your marketing and communications to amplify your brand with endorsement by the national tourism association. 
✔️ Differentiate your business: Destinations, trails & corridors can be developed and marketed as READI™ Designated. 

Culinary & Agritourism READI™

This high-level course is designed to build capacity and to empower businesses to innovate, grow sustainably, and contribute to Canadian tourism.

Export READI™

This structured initiative is designed to equip Canadian tourism businesses with the knowledge and skills necessary to enter and thrive in international markets.

Sustainable & Regenerative Tourism READI™

This structured initiative is designed to provide businesses with the knowledge and skills to effect change, thereby improving sustainability performance immediately.

Tourism Investor READI™

This program is designed to guide Canadian tourism operators through the intricate landscape of accessing capital, including grant funding, debt equity (loans), and private investment.

View all READI™ Programs

How To Get The READI™ Designation

Differentiate your business in three easy steps:

Take the READI™ Assessment for your selected program.
If successful, review application criteria and apply for your READI™ Stamp.
If not yet complete, review the resources or complete additional training (at a discounted price) and take your selected assessment again when you're READI™.

Pricing Structure

READI™ Assessment	FREE
Training (if required)	Fees vary by subject matter
Annual READI™ Stamp Usage Fee & National Directory Listing	$100

Have questions about how the READI™ program can help you?

Our team is here to help:

Josh Gottlieb
READI™ Program Manager
jgottlieb@tiac-aitc.ca