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The READI™ Program

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Differentiate your business with national designations from the Tourism Industry Association of Canada. 

The READI™ program is designed to support the growth and resilience of Canada’s tourism industry. Whether you’re an independent business or an organization looking to support your members, READI™ gives tourism operators practical tools, training, and support to handle challenges and take advantage of new opportunities. 

The READI™ Program covers a broad spectrum of categories and topics relevant to the tourism industry. Participants can choose from various designation categories based on their organizational focus and goals. 

✔️ Free self-assessment, reviewed and verified  
✔️ Eligibility for inclusion in the public National READI™ Directory  
✔️ Opportunity to showcase your designation with the READI™ Stamp in your marketing and communications 

 

 READI_PROGRAMMING/Culinary_READI_TM.pngCulinary & Agritourism READI™

This high-level course is designed to build capacity and to empower businesses to innovate, grow sustainably, and contribute to Canadian tourism.

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Export READI™

This structured initiative is designed to equip Canadian tourism businesses with the knowledge and skills necessary to enter and thrive in international markets.

 READI_PROGRAMMING/Sustainable_READI_TM.png Sustainable & Regenerative Tourism READI™

This structured initiative is designed to provide businesses with the knowledge and skills to effect change, thereby improving sustainability performance immediately.

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Tourism Investor READI™

This program is designed to guide Canadian tourism operators through the intricate landscape of accessing capital, including grant funding, debt equity (loans), and private investment.

 

View all READI™ Programs

How To Get The READI™ Designation

Differentiate your business in three easy steps:

  1. Take the READI™ Assessment for your selected program.
  2. If successful, review application criteria and apply for your READI™ Stamp.
  3. If not yet complete, review the resources or complete additional training (at a discounted price) and take your selected assessment again when you're READI™.
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Pricing Structure

READI™ Assessment

FREE

Training (if required)

Fees vary by subject matter

Annual READI™ Stamp Usage Fee
& National Directory Listing

$100 (Fee waived for TIAC members until December 31, 2025)

 

Destination Marketing Organizations 

Distinguish and develop your destination with READI™ designations. Fit for a variety of business sectors and types, there is a READI™ Designation available to help your businesses achieve their goals and elevate your destination. 

Why READI™? 

  • Get discounted classes when you book as a group 
  • Unify and standardize your catchment area 
  • Facilitate conversations with travellers and organizers with your qualified businesses 
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Have questions about how the READI™ program can help you? 

Our team is here to help: 

Josh Gottlieb 
Project Manager 
jgottlieb@tiac-aitc.ca  

 
 
 
 
 
 
 
 
 
 
 
 
 
 

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