Tourism Industry Association of Canada
The READI™ Program
The national designation for tourism excellence.
The READI™ program is designed to support the growth and resilience of Canada’s tourism industry. Whether you’re an independent business or an organization looking to support your members, READI™ gives tourism operators practical tools, training, and support to handle challenges and take advantage of new opportunities.
The READI™ Program covers a broad spectrum of categories and topics relevant to the tourism industry. Participants can choose from various designation categories based on their organizational focus and goals.
Marketing benefits
Eligibility for inclusion in the public National READI™ Directory, promotion in TIAC Talk, with over 8,800 subscribers, and more.
Enhance credibility
Use your READI™ Stamp in your marketing and communications to amplify your brand with endorsement by the national tourism association.
Differentiate your business
Destinations, trails & corridors can be developed and marketed as READI™ Designated.
READI™ Programs
Culinary & Agritourism READI™
This high-level course is designed to build capacity and to empower businesses to innovate, grow sustainably, and contribute to Canadian tourism.
Export READI™
This structured initiative is designed to equip Canadian tourism businesses with the knowledge and skills necessary to enter and thrive in international markets.
Sustainable & Regenerative Tourism READI™
This structured initiative is designed to provide businesses with the knowledge and skills to effect change, thereby improving sustainability performance immediately.
Tourism Investor READI™
This program is designed to guide Canadian tourism operators through the intricate landscape of accessing capital, including grant funding, debt equity (loans), and private investment.
How To Get The READI™ Designation
Differentiate your business in three easy steps:
Take the Assessment
Take the READI™ Assessment for your selected program.
Apply for Your Stamp
If successful, review application criteria and apply for your READI™ Stamp.
Build Your Readiness
If not yet complete, review the resources or complete additional training (at a discounted price) and take your selected assessment again when you're READI™.
Pricing Structure
Have Questions?
Have questions about how the READI™ program can help you?
Our team is here to help:
Josh Gottlieb
READI™ Program Manager
jgottlieb@tiac-aitc.ca