Gateway to Growth: Connecting America
What is Connecting America?
An industry driven proposal for a new 3-year coordinated, targeted and aligned tourism marketing co-investment vehicle. This unprecedented CTC-led campaign will re-energize the US consumer, utilizing existing air and ground access.
Connecting America targets high-yield travellers from key US regions within a four hour drive of a border point, or an airport offering direct or one-hop access into every province in Canada.
- Generating $1.5B in new receipts
- Increasing visitation by 2.6M
- Providing or sustaining over 6,000 direct jobs from coast to coast
Why America & Why Now?
- US economy is recovering
- Americans are travelling abroad
- 120M US passport holders (up 100% since 2001)
- Established air and vehicle routes in place
- No visa requirement