Beth Potter, President & CEO, TIAC, speaks on-stage at TIAC’s first Tourism Town Hall of 2023 in Saskatoon today.

Jan. 19, 2023, Ottawa ON – The Tourism Industry Association of Canada (TIAC) is announcing the launch of its 2023 series of Tourism Town Halls, kicking off today in Saskatoon. The industry-wide event is delivered by TIAC to reach all tourism industry stakeholders from coast to coast to coast. It provides an opportunity to meet with TIAC and its partners to better understand efforts on national and local tourism issues, and offers a forum for open dialogue, discussion, and constructive debate.

“We are encouraging and welcoming businesses and organizations in all sectors of the tourism economy to participate in our Town Halls this year,” says Beth Potter, President & CEO of TIAC. “As we strive to rebuild the industry post-pandemic, the time to come together to discuss the challenges we continue to face and find solutions is now.”

Each Town Hall is a full-day event that includes a morning session focused on innovation and sustainability best-practices and the sharing of experiences, while also highlighting digitization, market-readiness, research and training. Following a complimentary lunch, the Town Hall session will give tourism stakeholders the chance to provide first-hand input on issues affecting their business.

Attendees will also get an overview of the plans to reposition and grow Canada's visitor economy, including all verticals from leisure/business travel, travel trade, meetings and conventions and sports tourism.


The Town Halls continue through April with the following schedule:

• January 19, Saskatchewan
• January 27, British Columbia
• February 1, Ontario
• February 21, Nova Scotia
• February 22, Quebec
• February 23, New Brunswick
• March 7, Manitoba
• March 15, Yukon
• March 17, Nunavut
• March 21, Newfoundland and Labrador
• March 30, Prince Edward Island
• April 4, Northwest Territories
• TBD, Alberta

The Tourism Town Halls series is made possible this year with the support of the Government of Canada and sponsors including Destination Canada, the Indigenous Tourism Association of Canada, Tourism HR Canada, and WestJet.

Visit here to learn more about the Town Halls and to register.

- 30 - 


Media Contact:
Mary Wimmer
Director, Communications & Media Relations
Tourism Industry Association of Canada
t: 613-238-7887 ext. 8765
e: mwimmer@tiac-aitc.ca