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Recent News > More Access for Chinese Travellers is Good News for the Canadian Travel Industry > Comment "Re: More Access for Chinese Travellers is Good News for the Canadian Travel Industry "

Re: More Access for Chinese Travellers is Good News for the Canadian Travel Industry
by Frederic Dimanche, Ryerson University, posted on September 14, 2015
Barriers to travel are not only related to visa regulations. To attract Chinese tourists, destinations and suppliers must be able to use efficiently Chinese social media such as wechat, renren, youku, weibo and baidu. No facebook and no google in China! Chinese are the largest users of social media, and international tourism marketing strategies have to be social media-oriented. Not doing this and there will be a Great Wall between you and your potential visitors.