As you can imagine, we address this question a lot. The simple answer is by joining TIAC, you are strengthening our voice.
First and foremost, as an advocacy organization, we need to demonstrate that we are speaking for the industry. This is where you come in, by being a member, you increase our credibility with those policies and decision-makers we are trying to influence. Secondly, with your investment, we can be where we need to be to raise the alarms and fight the fight.
The bigger question is what does “joining TIAC” mean for you and your business.
Pre-COVID, we had a road "MAP" and focused our advocacy efforts on Marketing, Access, Product, and People. This meant keeping Canada globally competitive and ensure visitors were coming to your business.
Since the start of the pandemic, our efforts have been squarely on ensuring you can survive and be in a position to successfully recover. We do this by elevating issues impacting your business and recommending solutions that will address, mitigate and resolve these challenges.
For you and your business, this means access to programs and relief packages so you can keep the lights and plan for better days ahead.
For this, we need you. The stronger our collective voice, the greater we can influence change.
If you are not a TIAC Member, please join today and strengthen our voice. By working together, we make the difference.