Results from new national research indicate that 90 per cent of Canadian LGBT+ travellers intend to travel domestically this year amidst international travel uncertainty. Spending an average of $1,800 per trip, substantially more than other travellers, this represents a $12 billion leisure travel opportunity for a sector devastated by COVID-19.
Safety, through the freedom to be oneself, is the key factor for Canadian LGBT+ travellers’ destination choice. That’s why the Government of Canada is investing in the National LGBT+ Tourism Project – a set of inclusion workshops and market-ready seminars – to support the industry in welcoming these travellers.
Inclusivity is not just the right thing to do, it is good business! Programming is available free for a limited time to help grow your customer base when it needs it the most.
Join Canada’s LGBT+ Chamber of Commerce, in partnership with Tourism HR Canada, for the digital Navigating LGBT+ Diversity and Inclusion in the Tourism Industry workshops, then the LGBT+ Market-Ready seminars. Afterwards, you could be eligible to participate in a Destination Audit and also a new Accreditation program to be publicly recognized for your important contributions.
LGBT+ inclusivity can be part of Canada’s comeback. Owners, operators and tourism staff are encouraged to register. https://www.cglcc.ca/workshops or contact firstname.lastname@example.org for more details.