With provinces beginning to reopen, TIAC has released its ‘Tourism Recovery Measures’ plan, a summary of recommendations informed by a committee of tourism leaders representing all sectors of the visitor economy across Canada. 

Tourism accounts for over 1.8 million jobs in Canada – that’s nearly 1 in every 10. Since the onset of the pandemic, over 800,000 jobs in our sector have been lost and many will never return without critical recovery support. 

The recently announced $70 million for tourism in redirected funds to support domestic marketing initiatives and a number of regional destination marketing organizations is a step in the right direction. Our recovery proposal to government outlines additional support needed to ensure the long-term recovery of the visitor economy.

The recovery recommendations have been grouped into the following headings:

• Championing Safety
• Sustaining Liquidity and Supporting Solvency
• Enticing Canadians to travel
• Repositioning Canada’s Visitor Economy
• Supercharging the Canadian Economy

With summer upon us and Canadians looking to get out and explore, we urgently need a dialogue with federal and provincial/territorial governments to plan a robust recovery and reopening strategy for the country – travel and tourism needs government support to ensure we still have an industry. TIAC is ready to engage in meaningful dialogue with Governments on how we can collaborate on reopening the visitor economy. The status quo is unsustainable. The cost of doing nothing will far outweigh the cost of investing in Canada’s 5th largest industry and major job creator. It’s time to talk! 

Download the report