TIAC Talk Articles > ECE HUB – June Highlight

ECE HUB – June Highlight

posted on June 24, 2021

Canadians’ Perceptions of Domestic Travel Report

As the Canadian tourism industry is slowly reopening and recovering from the COVID-19 pandemic, we thought it timely to highlight our research report on Canadians’ Perceptions of Domestic Travel that can be found in our Elevating Canadian Experience Resources Hub. 

This report was made possible through the research conducted by our partners at Twenty31 earlier this year. Perspective is provided in terms of Canadians’ travel preferences and plans and ultimately how they view their country as a destination.  The findings detailed in this overview report are based on a survey of a representative sample of 2,750 leisure travellers in Canada.

The report provides a profile of key destinations, a profile and interest in key attractions along with other opportunities.  It also includes focused perspectives and preferences towards winter/shoulder season travellers.

Explore the full report to learn about all the insights here:


Other tools 

Don’t forget to explore our multiple culinary tourism development tools -˃

Canada has all the ingredients to become a world class culinary destination. Our culinary webinars and national guidelines support growth and innovation in creating tasty experiences for domestic and international visitors.

Start preparing for the shoulder and winter season with our comprehensive toolkit and webinar -˃