William (Bill) Knowlton

A seasoned professional and accomplished leader with more than five decades in the industry, Bill’s storied career has taken him from tour directing for Tauck Tours in the 1970’s to becoming a partner at Jonview Canada, where he was instrumental in growing the company to become one of the country’s leading inbound receptive tour operators.

Bill served as Jonview’s EVP from 2017 to 2022, after leading sales, marketing and product development for almost three decades as VP Marketing and Sales. He pioneered the expansion of the company’s product base, introducing a new product approach to cater to the emerging market for independent travelers. Bill firmly believed that creating trusting relationships with clients and suppliers alike was critical to long term success. As such, he regularly travelled within Canada as well as attending international trade shows and spent weeks each year visiting clients in person in their offices.

Bill has also been a major contributor to tourism boards such as Destination Canada and Destination Ontario, and an active member of various committees and volunteer organizations that have led towards the improvement of the industry as a whole; including serving on TIAC’s Board of Directors from 2003 to 2009, in addition to multiple terms in the late 1980’s into the 1990’s, as well.