The following article was written by Destination Canada
Canada has always been a beacon to the world.
A place not just to explore, but to connect and celebrate, a place to reward extraordinary results with extraordinary recognition events. With this in mind, Destination Canada Business Events team is releasing a curated collection of signature incentive experiences designed to inspire and increase demand for Canada in the high-end incentive market. The collection, which will be presented in a deluxe hard-cover coffee table book and available online, showcases the unique opportunities for top performing incentive winners to engage with the people, places and cultures across Canada.
Encompassing all seasons and the top Canadian incentive destinations, the Canadian Signature Incentive Experience Collection represents the most in-demand experiences as determined through Destination Canada’s work in the incentive marketplace. The newly published book also includes a range of aspirational, pan-Canada events and activities that represent the shifting demographic of today’s incentive winners who are seeking authentic, transformational experiences to connect with the people and cultures of the places they travel.
“Incentive planners from around the world are constantly searching for exceptional experiences they can offer their top performers,” says Chantal Sturk-Nadeau, executive director of Destination Canada’s Business Events team. “Incentive winners are not only seeking bragging rights experiences, but more and more, they’re expecting a transformational experience. Our goal in curating the Canadian Signature Incentive Experience Collection is to spotlight the unique experiences found here, and to inspire incentive organizers to reward their peak performers in Canada.”
Incentive planners attending the January 2020 Society of Incentive Travel Excellence (SITE) Global Summit in Vancouver were treated to a soft-sided sneak preview of the book which will be released in March 2020. Used in promoting Canadian group experiences in international markets, the collection can be accessed via the Destination Canada Business Events website, where a digital e-book version is also available.
Destination Canada’s Business Events Canada team is charged with growing Canada’s share of international business events by promoting the country’s unique meeting, convention, and incentive event possibilities. Business Events Canada is the first point of contact for planners seeking inspiration, impartial insights, introductions and bid assistance for global events.