Coalition of Hardest Hit Businesses
As outlined above, one of TIAC’s top priorities continues to be Supporting the Hardest Hit Sectors by advocating as Co Chair of the Coalition of Hardest Hit Businesses for a targeted survival program.
As the first commitment on the campaign trail, Liberal Leader Justin Trudeau announced support for the hardest hit sectors, including a transition program for the tourism sector. The announcement was exactly aligned with the survival plan the Coalition of the Hardest Hit Businesses asked for, and a direct response to the Coalition’s advocacy work.
We were delighted to see this, but there is much work to be done to get this announcement into legislation, and ensure that all political parties support a program like this, which will provide targeted financial support and relief to many tourism businesses.
To continue and maintain this momentum, we are asking for your support.
1. Join the Coalition if you are not already a member. Visit
hardesthit.ca to learn more.
2. Schedule meetings with your local candidates. It is critical that we keep the pressure on and ensure that your local candidates know that without targeted support, you will not survive, and your employees’ jobs will be at stake. They need to know this is an important issue for their constituents so they can move swiftly with legislation in the fall. Please reach out to Madison Simmons at TIAC,
msimmons@tiac-aitc.ca, if you would like more information on key messaging.
3. Please send us any key data points on your business that we can include in our presentations and briefings with government. This data will be key to illustrate how revenue has been impacted due to ongoing COVID-19 restrictions and that local tourism operators are still struggling. Please send any data points, etc. to Madison Simmons at
msimmons@tiac-aitc.ca.
4. Finally, any financial contribution that you can make to support the work of the Coalition is appreciated and will be critical to getting this campaign over the finish line. There is still much work ahead to ensure that the legislation in the fall is as inclusive and beneficial to all coalition members as possible.