May 12, 2021
As we enter the 15th month of the pandemic, we are starting to see the easing of travel restrictions in different countries around the world and an indication by the federal government of a reopening plan based on vaccination rates.
We have been facilitating conversations with the Canadian government and at the global table through the World Travel and Tourism Council, looking at what other countries have been doing to ensure Canada is part of the seamless traveler experience for people that are moving around the world as we recover from the pandemic.
As your National Voice fighting for the survival of the travel industry, we are committed to championing the needs of the industry and keeping you up-to-date on the changes impacting your business.
Since our last Covid-Update, we, the Tourism Industry Association of Canada (TIAC) have hosted three Tourism Town Halls
in Atlantic Canada providing details of our advocacy efforts to ensure programs like the Canada Emergency Wage Subsidy & Rent Subsidy remain in place, at existing levels. We created the Tourism Town Hall series to provide you an opportunity to meet with TIAC, Destination Canada (DC), and your provincial or territorial industry association to better understand efforts being made on your behalf as well as a platform to ask questions and share concerns. I encourage you to register and attend a Town Hall
; our next virtual session will take place in Nunavut this Friday.
As we look to the future, Rendez-vous Canada+ (RVC+)
2021 taking place next week May 17 -20, is our opportunity to reaffirm our position on the global tourism stage; letting the world know we will be ready to welcome travelers back when restrictions are lifted. TIAC has been working closely with DC to deliver this event and invite sellers across the country to our virtual lounge to chat and learn more about our work and how to become engaged.
We also invite you to partake in Tourism Week activities from May 23-30. Since 2003, TIAC has led this seven-day event and this year's national campaign is calling on Canadians to take the 2021 Tourism Pledge, that is, when restrictions are lifted, to travel in Canada. Please visit Tourism Counts
to learn more about Tourism Week, how to be engaged, and access shareable resources.
As you can read, we are not slowing down our efforts. We have accelerated our pace of initiatives and actions keeping the industry top of mind. We continue to meet with federal officials to elevate your stories detailing struggles and challenges and offer solutions and recommendations and will monitor federal program roll-outs for gaps and shortfalls. Please continue to share your stories about the issues you are facing, particularly about federal support programs, so that we can work to address them; email at Beth@tiac-aitc.ca
TIAC is your national voice, however, we can't do this without you. we need your engagement and support.
Our success begins with you.
President & CEO
Tourism Industry Association of Canada