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READI™ Resources

Welcome to the Tourism Industry Association of Canada's (TIAC) READI™ Resources—a dynamic platform designed to empower and elevate the Canadian tourism industry.

At TIAC, we understand that continuous learning and capacity-building are essential for tourism operators and destination partners to thrive in today's ever-evolving landscape. Our commitment is to provide you with the tools, resources, and knowledge needed to excel in your role and contribute to the growth of the Canadian tourism sector.

Playbooks

Digital READI Playbook

Digital READI™ Playbook

The Digital READI™ Playbook provides a step-by-step business assessment in five key areas with recommended tactics and ideas for implementation with your business.

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Export READI Playbook

Export READI™ Playbook

The Export READI™ Playbook provides insights and an overview of opportunities available in the international travel trade market as well as tools, resources and learnings on how to prepare. It serves as a guide to help get you market- and trade-ready.

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Recordings

Webinar

"Ask An Expert"

Watch this webinar and discover how to elevate your tourism business and how your organization could receive a READI™ designation and be part of the READI™ National Directory. This interactive session provides an overview of the following programs:

  • Culinary & Agritourism READI™ is designed to enhance culinary and agritourism experiences.
  • Export READI™ will prepare your business for international markets.
  • Sustainable & Regenerative READI™ is designed for businesses to assess their sustainability performance using global best practices.

 

Tourism Investor READI™ Resources

Session 1: How Companies are Financed - Debt & Equity

Webinar

(Download the Slide Presentation)

Session 2: Why You Want More Debt Than Equity and What Lenders Look For

Webinar

(Download the Slide Presentation)

Session 3: Equity Risk and What Is It?

Webinar

(Download the Slide Presentation)

Session 4: Bringing It All Together, Approaching Capital Providers

Webinar

(Download the Slide Presentation)

Session 5: Post-Event Debrief—Now What?

Webinar

(Download the Slide Presentation)

 

Sustainable & Regenerative READI™ Resources

Fast Track to Sustainable Tourism & Pathway to Net Carbon Zero

SDG Decade of Action Planning

Flourishing Business Strategy for Tourism

Regenerative Event Management

Strong Farm & Rural Shores

The Pathway to Regenerative Trails Tourism

Articles

Digital READI™ Articles

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4 Ways to Enhance Hospitality in Your Restaurant With Technology

Great hospitality is key to running a successful restaurant. Learn how
you can use your business technology to build even more meaningful
relationships with your guests and keep them coming back for more.

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