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Tourism Atlantic (ACOA)

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Government - Federal

The Atlantic Canada Agreement on Tourism (ACAT) in support of the Atlantic Canada Tourism Partnership (ACTP) brings together the Atlantic Canada Opportunities Agency (ACOA), the provincial departments responsible for tourism in New Brunswick, Newfoundland and Labrador, Nova Scotia and Prince Edward Island and the four provincial tourism industry associations.

The ACAT’s mission is simple – to grow the tourism industry in Atlantic Canada. The ACAT expands the industry through two research-driven marketing campaigns: one promoting the Atlantic Canadian provinces in the United States and the second in key overseas markets. In both programs, the ACAT markets Atlantic Canada with major consumer advertising campaigns, travel trade programs and media relations activities.

The ACAT is a powerful example of the benefits of government working with the tourism industry in pursuit of shared goals. It allows the four provinces to penetrate markets that are mostly inaccessible individually; intensify their international tourism marketing efforts; generate marketing economies and efficiencies and extend the reach and frequency of provincial and tourism brands in the United States and delivers a regional “Atlantic Canada” brand into priority overseas markets.


100 Sydney St
Charlottetown, PE
Canada C1A 7K2