4VI Group

Destination Marketing Organization

The 4VI Social Enterprise Group has a mission to ensure travel is a force for good — forever. Headquartered on Vancouver Island, the organization takes a holistic approach to its work through the use of four pillars of social responsibility: businesses, communities, culture, and the environment. The 4VI Group is a creation of three entities: 4TVI, a non-profit corporation that supports the needs of communities through government-funded work in the Vancouver Island Region; 4EVER Strategies Inc., a for-profit corporation that delivers sustainability, storytelling, and strategy services for clients; and 4GOOD, a charitable giving directive to help increase contributions back to the Vancouver Island Region.