Twenty31 is a new breed of consultancy that harnesses the power of strategy, communications, research and technology. Over the next 15 years, global tourism will undergo unprecedented growth. With that growth will come massive change. There will be winners and losers. Competition for travellers will intensify as will attention for capital, air routes, infrastructure and investment. Traditional marketing channels will disrupt at an even faster pace. Yet getting the fundamentals of tourism — uniquely defining tourism for destinations — will be critical to succeeding and getting more than their fair, but sustainable share. Twenty31 are experts at tourism industry and destination marketing, branding, research, destination development, and governance.