TIAC's Ask an Expert - Programmatic with The Globe And Mail
April 19, 2023, 2:00 - 3:00 PM
Join us as we uncover the potential of data in today’s ever-changing media landscape! For publishers, legislative and policy changes continue to shape how we use data. Many marketers and advertisers are left scratching their heads and wondering how to make the most of their media investment and measure success.
A conversation with two data experts from The Globe and Mail will help you navigate current industry challenges and opportunities for use of data in travel marketing. Brian Batenburg, Head of Digital Sales, and Kabil Rahaman, Head of Data Optimization, will engage in a fruitful discussion about how publishers can make the most of their data to tell better content stories, enhance advertising capabilities, and determine the right partnerships.