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Training & Services


Improve Your Readiness to Welcome Chinese Travelers 

TIAC’s Canada-China Tourism Advancement Program offers training and services to help Canadian businesses understand the behaviours of Chinese travelers, anticipate their needs and foster better engagements.



China Readiness Training Module I (Introduction)

Whether you are just beginning to market your business in China or looking for ways to grow your business from this emerging market, this workshop provides a solid foundation on Chinese culture and tourist behaviour.

Duration: 1.5 hrs plus Q&A


$1,500 + HST for TIAC Members
$2,625 + HST for Non-Members

Note: Instructor travel and expenses are in addition to the fee.

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China Readiness Training Module II (In-depth)

Ensure your managers and front-line staff have the knowledge required to attract and serve Chinese visitors. This workshop will guide you through cost-effective changes that will help your business overcome cultural differences that may prove to be a barrier for Chinese travelers.

Duration: 1.5 hrs plus Q&A


$2,250 + HST for TIAC Members
$3,050+ HST for Non-Members

Note: Instructor travel and expenses are in addition to the fee.

Inquire about workshop


Past Workshop Participants

  • Alberta Hotel & Lodging Association
  • Atlantic Tourism Partnership
  • Banff Lake Louise Tourism
  • Blue Mountain Village Association
  • Calgary Airport
  • Grey County Tourism
  • International Motorcoach Group
  • Kingston Accommodation Partners
  • Kingston City Hall
  • North West Territory Tourism
  • Ottawa Tourism
  • Parks Canada
  • Tourism Industry Association of Nova Scotia  
  • Tourism Industry Association of PEI
  • Tourism Nova Scotia
  • Waterloo Regional Tourism




China Market Awareness

Increase your knowledge of the Chinese market through a high-level introduction to the country and its people. Demographics, cultural differences, what Chinese travelers look for when choosing a travel destination.


Profile of Chinese Tourists

Learn about the five personas of Chinese tourists and how to attract and serve them. Trends in the Chinese outbound market are also outlined.


Digital Chinese Tourists

This introduction to the Chinese digital landscape will increase your knowledge on where and how to reach Chinese tourists online. Chinese digital payment systems are also covered. 


These webinars are offered as a benefit to TIAC members.


Register for a webinar     Join TIAC




China Readiness Assessment

Navigating the Chinese market and adjusting your business to meet the needs of Chinese travelers can be a difficult process. TIAC can help you by conducting an on-site audit of your business and providing recommendations on improving your ability to attract Chinese travelers.

Fees: $1,500 per facility/up to 25 employees

Note: Available to TIAC members ONLY. Auditor travel and expenses are in addition to the fee.


Chinese Marketing Content Development

Successfully marketing to Chinese tourists requires unique expertise. TIAC can help you develop key messages and content for marketing material in Chinese (Mandarin), including creating auspicious Chinese names for organizations and individuals. Fees vary based on the needs of the organization. TIAC Members enjoy a 45% saving.


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For more information, please contact:

Grace Xin, National Director
Canada-China Tourism Advancement Program

Canada-China Inbound Tour Operator Registration Program
Tel: 613-698-0788  |  Fax: 613-238-3878  |  Email: GXin@tiac-aitc.ca