2026 TOURISM CONGRESS
November 17–19, 2026
Fredericton Convention Centre | Fredericton, New Brunswick
THIS YEAR'S THEME
ACCESS: Unlocking Canada’s Tourism Advantage
Access is what determines whether demand becomes prosperity:
- Can visitors get here easily and move around once they arrive?
- Can businesses find and retain the people they need?
- Can operators secure the capital required to grow?
- Can destinations reach the right markets?
Across plenaries and concurrent sessions, we’ll examine the critical access points that shape our industry’s competitiveness and explore the capital, partnerships, and policy levers that unlock progress.
When access improves, tourism demand becomes prosperity for communities.
Program Enhancements for 2026
The 2026 Tourism Congress in Fredericton will feature several program updates designed to enhance the delegate experience and create more opportunities for connection across the industry.
This year’s program includes:
- Canadian Tourism Awards presented on Wednesday evening, integrating the celebration more fully into the Congress experience
- An earlier close to the program on Thursday, providing additional flexibility for travel while maintaining strong final-day engagement
- Expanded networking opportunities throughout the program, giving delegates more time to connect, collaborate, and strengthen industry relationships
This year's seminars:
- The Cost of Perception: What’s Really Limiting Access to Tourism Careers?
- Designation or Distraction? Do We Need a Professional Standard for Tourism?
- Addressing Tourism’s Workforce: What Would You Do?
- Lobster Tank: Where Investment Decisions Are Made
- The Infrastructure Funding Gap
- Inside the Decision: What It Takes to Win Major Events
- The Access Gap: What’s Standing Between Demand and Arrival?
- Access at the Border – When Policy Opens and Closes Markets
- The Last Mile Problem: Where Tourism Demand Breaks Down
We can’t wait to see you in Fredericton!