Tourism Congress 2022
November 22-23, 2022 | The Westin Ottawa
The economic recovery of Canada’s tourism industry began in earnest this year, but the setbacks have been many. The labour shortage. Supply chain disruptions. Skyrocketing inflation.
The industry first hit, hardest hit, and last to recover continues to confront economic challenges. Rebuilding won’t be easy, but it’s essential. The world needs tourism.
While the crisis is far from over, the present moment is an opportunity to take stock of how far we’ve come, our ongoing challenges, the solutions before us, and the future we can create together.
Join the Tourism Industry Association of Canada’s Tourism Congress 2022 to learn about the changing market dynamics that are affecting your business – and how to adapt.
Each year, the event hosts more than 400 delegates from across the industry, including key decision-makers from both the private and public sectors. Together, let’s reimagine the future of tourism.
2022 Congress Photos
Check out the photo gallery from this year's event.
Join us for two days of thought-provoking keynotes, insights into industry trends, strategic sessions, tactical advice and plenty of networking opportunities for in-person participants.
For those who are unable to join us at The Westin Ottawa on November 22 & 23, 2022, some sessions will be recorded and available for online viewing - stay tuned for more details.
Event Location: The Westin Ottawa
11 Colonel By Dr, Ottawa, ON K1N 9H4
| NOV 21 - 2022 |
SPIN-OFF MEETINGS | BY INVITATION ONLY |
| 12:00 PM – 5:00 PM |
TIAC BOARD MEETING | PRIVATE MEETING |
| 1:00 PM – 3:00 PM |
CANADIAN DESTINATION LEADERSHIP COUNCIL | INVITATION ONLY |
| 2:30 pm - 4:00 pm |
PROVINCIAL TERRITORIAL TOURISM INDUSTRY ASSOCIATION OF CANADA (PTTIA) MEETING | PRIVATE MEETING |
| 3:00 PM – 5:00 PM |
MEETINGS MEAN BUSINESS | AGM |
| 3:00 PM – 7:00 PM |
EARLY REGISTRATION DESK | BADGE PICK UP Be an early bird! Skip the registration queue and pick up your name badge. |
| NOV 22 - 2022 | |
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| 7:00 AM – 8:30 AM | NETWORKING BUFFET BREAKFAST (Confederation Foyer) |
| 8:30 AM – 9:00 AM |
WELCOME REMARKS SPEAKERS: Beth Potter, President & CEO at the Tourism Industry Association of Canada Michael Crockatt, President & CEO at Ottawa Tourism Dave McKenna, CEO Rocky Mountaineer Louise Garrow, Knowledge Keeper and Anishnaabemowin (Ojibway) Language Teacher |
| 9:00 AM – 9:30 AM | TIAC’S LEADERSHIP REPORT (Confederation Ballroom I – III) Beth Potter, President & CEO at TIAC, will present key highlights of TIAC’s work over the last year, including the major successes achieved in collaboration with our industry partners and coalitions. What is the plan to help ensure the tourism industry can achieve its full economic, social and cultural potential in the future? |
| 9:30 AM – 10:30 AM |
OPENING KEYNOTE: (Confederation Ballroom I – III) SPONSORED BY:
We have a fleeting moment to completely reimagine the tourism economy. Our industry is facing many challenges, and the time for incrementalism is over. There is a strong business case for change, and with a new approach comes exciting opportunities. Is there a formula for transforming how we travel to ensure our industry continues to be a force for good? What can we learn from the rest of the world? Can we make Canada more competitive and continue to be a beacon for the world as travelers' values shift? Where can we find the confidence to command our true value to be able to create a thriving society? These are important questions that we must ask of our industry, of each other, and of ourselves. This thought-provoking keynote presentation will outline opportunities and pose important questions that we must address as we reimagine tourism. KEYNOTE SPEAKER: Rodney Payne |
| 10:30 AM – 11:00 AM |
PARKS CANADA LOUNGE - NETWORKING BREAK SPONSORED BY:
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| 11:00 AM – 12:00 PM |
PLENARY: WHAT IS THE FUTURE OF THE BUSINESS EVENTS SECTOR? SPONSORED BY:
MODERATOR: Scott Beck SPEAKERS: Laura Pallotta Jill Kivett Greg Newton Bradley Sutherland |
| 12:00 PM – 1:30 PM |
LUNCH: AIR CANADA PRESENTS THE FUTURE LEADERS LUNCHEON SPONSORED BY:
SPEAKER: David Rheault, Vice President Government & Community Relations at Air Canada |
| 1:30 PM – 1:45 PM |
PARKS CANADA LOUNGE - NETWORKING BREAK SPONSORED BY:
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| 1:45 PM – 2:45 PM |
PLENARY: ATTRACTING AND RETAINING A SUSTAINABLE TOURISM WORKFORCE SPONSORED BY:
The recovery and future growth of Canada’s tourism industry largely hinges on addressing significant labour shortages. Tourism HR Canada (THRC) has outlined a comprehensive strategy encompassing a series of immediate and longer-term measures that would need to be pursued. A panel, with new ideas, weighs in! SPEAKERS: Philip Mondor Ian Milford Kendra Kincade Robin O’Hearn |
| 2:45 PM – 3:15 PM |
PARKS CANADA LOUNGE - NETWORKING BREAK SPONSORED BY:
Campfires are a popular activity at national parks, and nothing completes a campfire better than roasting marshmallows for s’mores. Come to the Parks Canada Delegate Lounge and enjoy this sticky treat while reliving your best camping experiences! |
| 3:15 PM – 4:00 PM |
PLENARY: FUTURE BORDER COALITION How are we working together to facilitate the border between Canada and the US? Canada and the United States are two sovereign countries with a shared interest in creating a seamless, end-to-end passenger experience for travelers from North America and around the world. Accessible border and entry information, safe and secure identity management, regulatory alignment, reduction of chokepoints, and interoperable technologies are key action items in order to optimize the cross-border travel experience. SPEAKER: Laura Dawson |
| 4:00 PM – 4:45 PM |
PLENARY: BORDER MODERNIZATION MODERATOR: Daniel-Robert Gooch SPEAKERS: John Wilson Chris Phelan Greg Rogge |
| 4:45 PM – 5:00 PM |
CLOSING REMARKS Beth Potter |
| 5:00 PM – 7:00 PM | MEMBERS ONLY | TIAC’S PRESIDENT RECEPTION (Provinces I &II) Take time to reconnect with colleagues and enjoy the hospitality. This event is for registered delegates only:
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| NOV 23 - 2022 | |
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| 7:00 AM – 8:30 AM | NETWORKING BUFFET BREAKFAST (Confederation Foyer) |
| 8:30 AM – 8:45 AM |
WELCOME REMARKS SPEAKER: Beth Potter |
| 8:45 AM – 9:30 AM |
PLENARY: FROM DISRUPTION TO RENEWAL: THE NEW ERA OF TOURISM This plenary session will look at how Destination Canada is moving beyond disruption, share examples of innovation and renewal to inspire Team Canada to work together to create bold and innovative marketing and development strategies. SPEAKERS: Marsha Walden Gloria Loree |
| 9:30 AM – 10:30 AM |
PLENARY: CITY OF DREAMS: WHAT IS THE FUTURE FOR URBAN WORK, TOURISM, CULTURE AND NIGHTLIFE? SPONSORED BY:
Working from home during lockdown encouraged many firms to announce office closures or ‘hybrid’ schemes and these new working models are clearly part of the urban future. What does this mean for entertainment districts, the night economy, the nature of work, the demand of office space for the future (and how we build it), and for the economy of city centres? What impact will this have on the vibrant nightlife, entertainment industry and artistic sector - all of them central to the gravitational pull of cities as tourism destinations, places to live, as well as to work. MODERATOR: Alex Bozikovic CONFIRMED SPEAKERS: Yves Lalumière Erin Benjamin Jennifer Barrett |
| 10:30 AM – 11:00 AM |
PARKS CANADA LOUNGE - NETWORKING BREAK SPONSORED BY:
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| 11:00 AM – 12:15 PM |
PLENARY: THE POSITIVE IMPACT OF REGENERATIVE TOURISM SPONSORED BY:
The future of tourism requires an industry that is adaptable and sustainable with a more holistic approach to travel, one that benefits both travelers and the communities they visit. This session will bring together a panel of experts to discuss the future of travel, regenerative tourism and highlight destinations leading by example. Industry will walk away with a better understanding of regenerative tourism to help develop a more sustainable and resilient renewed future. MODERATOR: Donna Hatt SPEAKERS: Edmar Xavier Kaitie Worobec Mathieu Roy Trevor Jonas Benson Angela Nagy |
| 12:15 PM – 1:45 PM |
BUFFET LUNCH SPONSORED BY:
SPEAKER: Keith Henry, CEO Indigenous Tourism Association of Canada |
| 1:45 PM – 2:45 PM |
PLENARY: INVESTMENT PANEL: DEVELOP AND PROMOTE TOURISM ASSETS MODERATOR: Dave McKenna SPEAKERS: Shae Bird Jean-Michel Ryan |
| 2:45 PM – 3:15 PM |
PARKS CANADA LOUNGE - NETWORKING BREAK SPONSORED BY: Campfires are a popular activity at national parks, and nothing completes a campfire better than roasting marshmallows for s’mores. Come to the Parks Canada Delegate Lounge and enjoy this sticky treat while reliving your best camping experiences! |
| 3:15 PM – 4:15 PM | PLENARY: FIRESIDE CHAT | THE HONOURABLE RANDY BOISSONNAULT, MINISTER OF TOURISM AND ASSOCIATE MINISTER OF FINANCE, AND BETH POTTER, PRESIDENT AND CEO AT THE TOURISM INDUSTRY ASSOCIATION OF CANADA (Confederation Ballroom I – III) In this fireside chat, the Honourable Randy Boissonnault (Minister of Tourism and Associate Minister of Finance) and Beth Potter (President & CEO at the Tourism Industry Association of Canada) will discuss the key pathways for Canada’s tourism sector to thrive and establish Canada as a world premier travel destination, while also plotting a course to reimagine tourism as a primary driver of economic growth over the years to come. This interactive session will provide the opportunity for questions from the audience - join the discussion! |
| 4:15 PM – 4:45 PM |
CLOSING REMARKS Beth Potter |
| 4:45 PM – 6:00 PM | INTERMISSION |
| 6:00 PM – 9:00 PM | RECEPTION & DINNER | CANADIAN TOURISM AWARDS (Provinces I &II and Confederation Ballroom I- III) The Canadian Tourism Awards have become the standard of excellence for businesses and organizations in the travel industry, showcasing the nation's best tourism products, services, and experiences. The Canadian Tourism Awards recognize success, leadership, and innovation in Canada's tourism industry, and to reward those people, places, organizations, and events that have gone above and beyond to offer travelers superior tourism experiences in Canada. PLEASE NOTE: Access to the Canadian Tourism Awards Reception and Dinner requires a separate ticket ($195.00) and is not included as part of the conference registration pass. The Canadian Tourism Awards is SOLD OUT. On-site registration will not be available to purchase a ticket. |
Why Attend Tourism Congress 2022?
Your attendance lets you enjoy:
- Networking opportunities with your peers at one of the Canadian tourism industry’s largest annual gatherings.
- Connecting to your colleagues at the only industry event attended by the full suite of sectors that make up the industry (transportation, accommodations, recreation, travel services, and food and beverage).
- Gaining insights from preeminent thought-leaders and industry luminaries.
- Taking advantage of an integrated approach to learning, for all business sizes.
- Influencing public policies that impact the industry – and your bottom-line.
What are the Canadian Tourism Awards?
The Canadian Tourism Awards presented by TIAC at its annual Tourism Congress recognize success, leadership, and innovation in Canada’s tourism industry. These coveted awards reward those people, places, organizations, and events that have gone above and beyond to offer travelers superior experiences and to showcase the very best of Canada.
This year’s awards ceremony will take place at The Westin Ottawa on Nov. 23, 2022, starting with a Reception between 6 – 7 p.m. ET, followed by the Awards Gala and Dinner from 7 – 9 p.m. ET.
Learn more about the Canadian Tourism Awards!
Registration
Registration for in-person Congress is now closed! Couldn't make it? Register to watch Congress online!
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Thank you to our registration sponsor: |
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Tourism Congress (Online)
If you are unable to join us in person, watch pre-recorded sessions online!
Video content available on DEC 1, 2022.
| TIAC Members | $99 |
| Non-Members & Associate Members | $499 |
TIAC Members, Preferred Pricing!
| Tourism Congress (NOV 22-23, 2022) |
$1100 | Includes:
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Non-Members & Associate Members
| Tourism Congress (NOV 22-23, 2022) |
$1495 | Includes:
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| OPTIONAL ADD-ONS | ||
| TIAC President’s Reception (NOV 22) |
$395 | Access to this reception is complimentary for TIAC Members Only. Contact our Membership Team and become a TIAC member to SAVE! |
Canadian Tourism Awards
| Canadian Tourism Awards (NOV 23, 2022) |
$195 |
SOLD OUT |
Cancellation/Refund Policy
We are following all health and safety protocols at The Westin Ottawa for Tourism Congress; however, should you change your mind and need to cancel your in-person ticket, you will be refunded the difference between the price paid and the online access price. If you wish to transfer your registration to a colleague, you may do so at any time at no additional fee.
Requests for registration changes must be submitted in writing to Tourism Congress Office at .
Questions?
Please contact the Tourism Congress Office at .
We’re looking forward to meeting you!
Become a TIAC Member
TIAC is your champion for Canada’s Tourism Industry. TIAC tackles industry challenges, "your issues," develops solutions and advocates for programs and policies to ensure you can successfully run your business and grow. Invest in your success and join TIAC Today.
Membership Contact:
Jennifer Taylor
Vice-President, Business Development & Member Relations
902-698-0984
Julie Gauvreau
Manager, Member Services
613-688-1454
Accommodations & Travel
Host Hotel
The Westin Ottawa (11 Colonel By Dr, Ottawa, ON K1N 9H4) is designated as the host hotel for TIAC’s Tourism Congress.
You can either go to the Marriott website (https://www.marriott.com/en-us/hotels/yowwi-the-westin-ottawa/overview/) directly, or you can call 888-627-8528 to make a reservation.
How to Get to Ottawa
By Air
Official Airline Carrier
WestJet is the Official Airline Carrier for the 2022 Tourism Congress and Canadian Tourism Awards.
WestJet is pleased to provide TIAC Members attending the Tourism Congress and Canadian Tourism awards with a discount on travel to and from the Tourism Congress in Ottawa.
Click here to access your member discount code.
Book your flight with WestJet today!
Out and About in Ottawa
We hope you enjoy your time in Ottawa during the 2022 Tourism Congress and Canadian Tourism Awards.
As Canada’s capital, Ottawa is the perfect place to experience some of the country’s best attractions, celebrations, and flavours and offers a unique blend of urban and rural beauty, year-round outdoor activities, and vibrant neighbourhoods.
We are pleased to share with you a short video on what to see and do in Ottawa during your visit.
More to See and Do in Ottawa
Do you enjoy craft beer, how about hopping on to the Brew Donkey Tour, Ottawa’s best (and only) craft brewery tour company.
Brew Donkey is a brewery tour operator servicing craft breweries in Ottawa. They can help you get to local breweries on a curated bus trip filled with amazing guests like you and entertainment and education. These trips are about exploring and learning with a healthy dose of locally-made beverages. Explore craft beer locally!
Call or email now to reserve your seat!
Tel: (613) 864-3659
Email: hello@brewdonkey.ca
Confirmed Sponsors
DIAMOND SPONSOR |
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PLATINUM SPONSORS |
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GOLD SPONSOR |
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BRONZE SPONSOR |
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CANADIAN TOURISM AWARDS SPONSORS
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Co-Presenting Partner of the
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Co-Presenting Partner of the
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Host City of the
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Air Canada
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ITAC |
Air Transat
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Tourism HR Canada
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Floor 13
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VIA Rail
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Travel Media Association of Canada
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Destination Toronto
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Interested in becoming a Sponsor?
Check out our Tourism Congress 2022 Sponsorship Program!
Speakers
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Tourism Industry Association of Canada |
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Minister of Tourism and |
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Canadian Urban Institute |
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Destination Toronto |
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Canadian Live Music Association |
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Indigenous Tourism Alberta |
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The Globe & Mail |
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US-Canada Future Borders Coalition |
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Canadian Port Authorities |
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Travel Media Association of Canada |
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Bannikin Travel & Tourism |
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ConnectSeven Group |
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Elevate Aviation |
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Marketplace Events |
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Tourisme Montréal |
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Destination Canada |
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Rocky Mountaineer |
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Colliers Canada |
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JRoss Hospitality Recruiters |
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Tourism HR Canada |
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GreenStep |
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BMO Centre at The Calgary Stampede |
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Destination Victoria |
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Marriott International |
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Marriott Hotels International |
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Destination Think |
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Canadian Airports Council |
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Vancouver Fraser Port Authority |
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Trans Canada Trail |
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Mont Sutton |
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Air Canada |
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Destination Canada |
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The Wilson's Group |
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Synergy Enterprises |
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EXA Group Canada |
Event Details
| When | Where | Contact Us |
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| Nov. 22-23, 2022 | The Westin Ottawa 11 Colonel By Drive Ottawa, Ontario |
General Inquiries Sponsorship Opportunities |
Safety
Vaccination Policy at Tourism Congress 2022
As the national voice of the visitor economy and champion of the industry, the Tourism Industry Association of Canada (TIAC) is committed to the health and safety of Canadians and travelers.
Based on scientific evidence to date, the COVID-19 vaccine has proven to be the most effective tool in the fight against the spread of the virus, reduction of the strain on Canada’s healthcare system, and prevention of lockdowns.
Tourism Congress 2022 follows all public health guidelines as set forth by the province of Ontario (learn more about them here). In adherence to these guidelines, masks are currently not required for attendance. If a delegate chooses to wear a mask, please be kind by respecting their space and keeping your distance.
Code of Conduct
TIAC is committed to providing a safe, productive, and welcoming environment for all meeting participants and TIAC staff. All participants, including, but not limited to, attendees, speakers, volunteers, exhibitors, TIAC staff members, service providers, and all others are expected to abide by this Meeting Code of Conduct.
TIAC has zero tolerance for any form of discrimination or harassment, including but not limited to sexual harassment by participants or our staff at our meetings. If you experience harassment or hear of any incidents of unacceptable behaviour, TIAC asks that you inform Tiffany Hnatiw, Event Manager at congress@tiac-aitc.ca or 613-238-3885.
Unacceptable behaviour is defined as:
- Harassment, intimidation, or discrimination in any form.
- Verbal abuse of any attendee, speaker, volunteer, exhibitor, TIAC staff member, service provider, or other meeting guests.
- Examples of verbal abuse include, but are not limited to, verbal comments related to gender, sexual orientation, disability, physical appearance, body size, race, religion, national origin, inappropriate use of nudity and/or sexual images in public spaces or in presentations, or threatening or stalking any attendee, speaker, volunteer, exhibitor, TIAC staff member, service provider, or other meeting guests.
- Disruption of presentations during sessions, in the exhibit hall, or at other events organized by TIAC throughout the meeting. All participants must comply with the instructions of the moderator and any TIAC event staff.
- Presentations, postings, and messages should not contain promotional materials, special offers, job offers, product announcements, or solicitation for services. TIAC reserves the right to remove such messages and potentially ban sources of those solicitations.
TIAC reserves the right to take any action deemed necessary and appropriate, including immediate removal from the meeting without warning or refund, in response to any incident of unacceptable behaviour, and TIAC reserves the right to prohibit attendance at any future meeting.
This Personal Information Protection Policy describes the policies and practices of TIAC with respect to the collection, use and disclosure of your personal information.