TIAC Board of Directors  

Call for Nominations 

The Tourism Industry Association of Canada (TIAC) serves as the unified voice for our nation's tourism sectors at the federal level. Throughout its history, TIAC has consistently demonstrated decisive leadership, shaping critical narratives about industry impacts and driving targeted advocacy for essential support measures during both prosperous periods and challenging times. 

As Canada's political landscape evolves, TIAC continues to proactively shape the future of travel and tourism on behalf of our members. We're focused on strategic innovation and adaptation while maintaining our core purpose: ensuring tourism remains a cornerstone of Canada's economic strength through changing conditions, emerging opportunities, and evolving national priorities. 

On Jun 9, 2025, TIAC will be holding its Annual General Meeting.  At that time, elections and re-elections will take place.  This notice is to serve as a call for Re-elections and Nominations for 6 Open Seats on the Board. 

The following directors are up for re-election at the 2025 Annual General Meeting. 

Directors to be re-elected for their second of three terms: 

John Wilson – Transportation
Jean-François Côté – Accommodation
Laura Pallotta – Accommodation
Matthew Jelley – Attractions
Phil Mondor – Other, Workforce 

Directors to be re-elected for their third of three terms: 

Michelle Caine – Other, Education 

In addition, we have 6 open seats to replace retiring directors.  

As per the association’s by-laws, we see we seek a balanced representation of the industry.  This year, we are looking to fill one seat from any of the following categories: 

Attractions/Events, Travel Trade (includes enterprises which package or sell tourism products and/or services to business and/or leisure travelers), Indigenous, Culture/Heritage, Tour Operator, Sport and Other (includes any sector of the industry not currently represented on the board, including tourism associations that serve the broader tourism sector). 

We are also looking for individuals who can contribute the following skills to the board: risk management, technology & AI, marketing, strategic planning, and finance management.    

The third part of the balance is geographical representation. Therefore, this year we are encouraging nominations from the following provinces and territories: Alberta, Saskatchewan, Manitoba, New Brunswick, Nova Scotia, Newfoundland and Labrador, Yukon, Northwest Territories and Nunavut. 

The Board of Directors is seeking nominees who reflect the rich diversity of perspectives and experiences within the tourism industry and who represent the broad spectrum of backgrounds, cultures, identities and regions to ensure an inclusive and representative governing Board.  

Here are other things you need to know: 

• The Board meets four (4) times per year – with two of those meetings in person. We ask all directors to strive for 100% attendance. Board Meeting times and dates are typically set a year in advance whenever possible 
• You must work for a company that is a TIAC Class A member in good standing 
• You must complete the Application form, provide a Bio or CV and a letter of interest from the candidate. There is a link to the TIAC 2025 Board of Directors Nomination Submission Form at the bottom of this communication.  
• You must have the endorsement of two (2) other TIAC Class A members who are in good standing 
• You will be interviewed for this position, with interviews of successful nominees taking place between Apr 15–May 9, 2025. Please consider making yourself available if you are contacted for an interview as timelines will be tight.  Interviewees will be notified as soon as possible 
• TIAC’s Board has 2 Standing Committees: An Audit & Finance Committee and Nominating Committee.  TIAC’s Board may also stand up ad-hoc Committee’s when needed. Participating as a Committee Member is very important, and all directors are expected to participate on at least one Committee. Please indicate which Committee you would like to be a part of in your application 
• A Board On-boarding session will be provided for new Board Members to help set expectations  
• All Board Members must adhere to our Code of Ethics and Conflict of Interest Guidelines 2024. 
• All Board Members must adhere to our Conflict of Interest Policy 
• For full eligibility requirements, please review the TIAC by-laws available here. 

NOTE: General Attendance at Board of Directors Meetings 

If a director is absent from two (2) consecutive regular Board meetings in any twelve (12) month period, the Director is deemed to have resigned. The Board, in its sole discretion, may accept the resignation and establish the effective date.  

Here is a Link to the Application or the TIAC 2025 Board of Directors Nomination Submission Form 

Please complete this form no later than Apr 18, 2025.

If you have any questions or concerns, please send an email to bpotter@tiac-aitc.ca or kas@tiac-aitc.ca.