TIAC Talk Articles > You’re Invited to Help Shape the Post-COVID Future of Tourism & Hospitality

You’re Invited to Help Shape the Post-COVID Future of Tourism & Hospitality

posted on January 18, 2021

Are you an employer in the Tourism and Hospitality sector? We need your input to help shape the future of our post-pandemic workforce.

As we enter a new year and reflect on the devastating and lasting effect that COVID-19 has had on our industry, it’s now time to look forward to the future resiliency of our workforce.  How will the landscape change post-pandemic? How will we attract and retain skilled workers? How will the sector rise above perceived stigma?

Tourism HR Canada, MDB Insights and OTEC invite you to express your interest in participating in a cross-country focus group in February. Feedback will assist in predicting future challenges faced by the sector and recommendations on how to overcome them.

In order to understand the specific challenges you will face post-pandemic and how we can best support you, we need to hear from employers across the tourism and hospitality spectrum. Employers from all five distinct industry groups within the sector are encouraged to participate, including accommodation, food and beverage services, recreation and entertainment, transportation and travel services.

Register here to be considered for participation in an online focus group for your province (schedule below.) While we will involve as many individuals as possible, we will select a representative sample of the industry from those who register. Thank you!


Newfoundland, New Brunswick, Nova Scotia, Prince Edward Island (English)

Date: Thurs. Feb 4, 2021
Time: 12:30pm-2:00 pm Eastern (1:30pm-3:00pm Atlantic, 2:00pm-3:30pm Nfld.)


British Columbia (English)

Date: Thurs. Feb 4, 2021
Time: 2:00 pm-3:30 pm Eastern (11am-12:30pm Pacific)


Ontario, Quebec (English)

Date: Tues. Feb 16, 2021
Time: 12pm-1:30 pm Eastern


Manitoba, Saskatchewan, Alberta, Territories (English)

Date: Tues. Feb 16, 2021
Time: 2pm-3:30 pm Eastern (1pm-2:30pm Central, 12pm-1:30pm Mountain)


Quebec (French)

Date: Wed. Feb. 17, 2021
Time: 3:30 pm-5 pm Eastern 


Please note, Cross Canada focus groups for current and former tourism employees will be held at a later date. Study results will be presented at Tourism HR Canada’s March Labour Market Forum.


For further information, please contact:

Ramon Smits, Tourism HR Canada,, 613-231-6949 x 258

Shelagh O’Donnell, Director, Marketing Communications, OTEC,, 416-622-1975