TIAC headed up Tourism Week ‘Hill Day’ efforts with PTTIA and industry stakeholders, which yielded over 40 meetings with government representatives over 2 days and over 100 attendees to our Tourism Week reception including supportive remarks from the Honorable Bardish Chagger, Minister of Small Business and Tourism.

The ambitious agenda set by TIAC and supported by representatives from across Canada, delivered a unified message of core industry asks and actionable recommendations on addressing industry growth barriers relating to; labour, access, cost competitiveness and marketing funding.

Parallel to meetings on Parliament, Hill Day activities generated major buzz on social media with #tourismweek becoming a trending topic and photos from TIAC’s advocacy team being shared, liked and commented on by followers across Canada.

TIAC Industry Stakeholders at Hill Day

Tourism Town Halls
On May 30th, TIAC launched its Tourism Town Halls series in Ottawa with a packed house. A panel of industry leaders, including TIAC’s President and CEO Charlotte Bell, Beth Potter (TIAO), Steve Ball (GHHA), Michael Crockatt (Ottawa Tourism), Keith Henry (ITAC) and David Robinson (Destination Canada) were on hand to discuss the state of tourism and to encourage local tourism operators to bring their concerns forward.

On May 31st, the Town Hall series went to Sherbrooke, Quebec and was very well-attended by local operators and industry stakeholders who engaged in dialogue with panelists and discussed barriers and opportunities for tourism. The panel once again included TIAC’s President and CEO Charlotte Bell as well as Emmanuelle Legault (Destination Canada), Francine Patenaude (Tourisme Cantons de l’Est) and Denis Bernier (Destination Sherbrooke).

Check the full schedule of Town Hall stops for 2018.

Social Media
Tourism organizations from across Canada have been enthusiastically celebrating Tourism Week by posting great success stories at the local, provincial and national level. It’s not too late to take part. Use hashtags #TourismWeek and/or #TourismMatters and share your own success stories!