Province: Remote, Ontario
Position: Marketing Specialist
Deadline: December 31, 2022
Posted: October 11, 2022
Job Description / Duties
We are searching for a remarkable, passionate person who will help execute against our content-first marketing strategy and bring our campaigns to life through engagement and design.
Work with internal teams to help develop and monitor marketing strategies
Capture and create photography and videography content for use in various marketing initiatives
Write engaging social media, website, blog, and consumer/industry newsletter content
Manage content calendar and paid social media campaigns in collaboration with the marketing team
Develop marketing materials such as sales collateral, ensuring brand guidelines are met
Analyze and report on marketing efforts, including paid and organic social media metrics, website traffic, and email marketing campaigns
Work with the CTA community (destinations, restaurants, purveyors, etc.) to execute member marketing benefits and gather relevant content for CTA channels
Accompany the marketing team on various content marketing trips
Other duties as reasonably required
Qualifications / Required Skills
Based in Ontario with a valid driver’s license; ability to travel and work occasional evenings/weekends as necessary
Sound knowledge of Brand Marketing, Communications and Design
Experience with various marketing and analytics tools such as email marketing and social media scheduling platforms, Google Analytics, CRM systems, and Wordpress
Experience with graphic design tools such as Photoshop, Illustrator, and InDesign
Excellent analytical skills and a knack for data analysis
Strong community management skills
University or College degree, ideally with a focus on Marketing and/or Communications
Strong knowledge of digital marketing strategies and tactics, including social media and social media advertising
Superior written and oral communication skills
Strong relationships with Ontario’s tourism industry are an asset
Experience with a DSLR camera for photography and videography an asset
Other stuff you will do
Foster a culture that champions diversity, equity and inclusion within the CTA;
Work with all CTA departments to foster a teamwork environment and culture that encourages personal integrity, accountability & responsibility;
Bring people from diverse communities together to represent the breadth and depth of culinary cultural diversity in Ontario;
Infuse the team with your knowledge, skills, energy and passion;
Foster an environment of innovation, collaboration and personal accountability;
Understand and enforce all organizational policies and procedures.
More about you
You are a problem solver not a barrier builder
You are comfortable with self-directed project work
You thrive in ambiguous situations and on exceeding targets
You think critically and make effective decisions
You enjoy working on a small, nimble team
Salary Range is $55,000 - $65,000, plus benefits.
The Culinary Tourism Alliance is certified as a Living Wage Employer. Compensation is based on previous experience and level of expertise.
The Culinary Tourism Alliance is an equal opportunity employer. We strongly encourage applications from diverse backgrounds and communities.
No phone calls please.
We'll contact applicants that fit directly and invite them for a video conference interview. Please send a resume and a cover letter (feel free to get creative here!) that addresses the above qualifications to firstname.lastname@example.org. Please include Marketing Specialist in the subject line.
Salary: $55,000 - $65,000, plus benefits
Nicole Brown, Director of Marketing
The Culinary Tourism Alliance is a not-for-profit organization on a mission to ensure that culinary tourism is a meaningful and sustainable contributor to local economies in destinations worldwide.
We work with communities to grow culinary tourism by leveraging the history, heritage, and culture behind the food and drink that makes each destination unique.