Job Description / Duties

Responsibilities:
1. Strategic Partnership Development:
• Identify, cultivate, and secure strategic partnerships with key stakeholders in the tourism industry, including government agencies, businesses, and other associations.
• Diversify TIAC’s partnership base by identifying and establishing partnerships with non-traditional organizations to bring unique value to TIAC and the tourism industry.
• Develop and maintain strong relationships with existing partners while actively seeking opportunities to convert partners into long-term TIAC investors.
• Collaborate with internal teams to align partnership objectives with organizational goals and initiatives.
2. Sponsorship Sales and Development:
• Identify and develop sponsorship opportunities aligned with TIAC's annual business plan, including initiatives, events, and programs.
• Create compelling sponsorship packages and proposals tailored to meet the needs and objectives of potential sponsors.
• Proactively prospect and engage potential sponsors through various channels, including networking events, industry conferences, and digital platforms.
• Negotiate sponsorship agreements and contracts, ensuring mutually beneficial terms for both TIAC and sponsors.
• Monitor and track sponsorship performance, providing regular reports and analysis to stakeholders.
3. Revenue Generation:
• Conduct market research and analysis to identify emerging trends, opportunities, and challenges within the tourism industry.
• Develop innovative revenue-generating ideas and initiatives to diversify TIAC's income streams.
• Collaborate with cross-functional teams to implement and execute revenue-generating projects, campaigns, and events.
4. Relationship Management:
• Cultivate and maintain strong relationships with industry stakeholders, including members, partners, sponsors, and government representatives.
• Act as a trusted advisor and resource for partners and sponsors, providing guidance and support to enhance their engagement with TIAC.
• Represent TIAC at industry events, conferences, and meetings to promote collaboration and partnership opportunities.
5. Reporting and Analysis:
• Prepare comprehensive reports, presentations, and dashboards to track key performance indicators (KPIs), including revenue targets, partnership growth, and sponsorship ROI.
• Conduct regular analysis of revenue trends, market dynamics, and competitor activities to inform strategic decision-making and planning.

Qualifications / Required Skills

Qualifications:
• Bachelor's degree in Business Administration, Marketing, Hospitality Management, or a related field. Advanced degree or professional certification is a plus.
• Minimum of 3-5 years of experience in business development, partnership management, or sales, preferably within the tourism or hospitality industry.
• Proven track record of successfully developing and closing strategic partnerships and sponsorship deals.
• Strong negotiation, communication, and presentation skills.
• Exceptional relationship-building and networking abilities.
• Ability to thrive in a fast-paced, entrepreneurial environment with a high degree of autonomy and accountability.
• Proficiency in Microsoft Office Suite and CRM software (e.g., Salesforce).
• Knowledge of the Canadian tourism industry landscape and regulatory environment is desirable.
• Bilingualism (English and French) is considered a benefit.
• Willingness to travel as needed.

Additional Information

Joining TIAC as the Director, Business Development offers a unique opportunity to make a significant impact on the growth and sustainability of the Canadian tourism industry. If you are passionate about driving revenue, fostering partnerships, and shaping the future of tourism in Canada, we want to hear from you!

The Tourism Industry Association of Canada’s is a welcoming, inclusive, accessible, and diverse organization for all Canadians. We believe that the basis of this inclusivity requires a socially and culturally diverse workforce and, therefore, we actively seek to recruit candidates who identify as women, Black, Indigenous, Persons of Colour (BIPoC), persons from the LGBTQIA2+ community and persons with disabilities. We encourage you to self-identify in the recruitment process.

Contact Information

jobs@tiac-aitc.ca

Employer Profile

The Tourism Industry Association of Canada (TIAC) is seeking a dynamic and results-driven Director, Business Development to join our team in an exciting, newly created role. The ideal candidate will play a pivotal role in driving revenue growth through the development of strategic partnerships, identifying and developing sponsorship opportunities, selling sponsorship packages, and identifying innovative revenue-generating ideas within the tourism industry.

All candidates should note that the position is in Ottawa, working a minimum of three days a week in the office located at 180 Elgin St, Ottawa, ON.