Job Board / Opportunités d'emplois > Director of Communications & Media Relations - Tourism Industry Association of Canada

Director of Communications & Media Relations - Tourism Industry Association of Canada

Category: Management
Province: Ottawa, Ontario
Position: Director of Communications & Media Relations
Deadline: June 21, 2023
Posted: March 27, 2023

Job Description / Duties

Are you a natural-born storyteller? Can you pivot quickly to create a variety of communications? Do you have relationships with the consumer and travel trade media? Have you got 10+ years of in-house/agency experience? Do you believe that there are no details that are too small? Do you ever roll down your sleeves? If you’re a true team player with the ability to work cross-functionally, then there’s a spot on the Tourism Industry Association of Canada (TIAC) team that’s just for you! All candidates should note that the position is located in Ottawa, working a minimum of three days a week in the office located at 116 Lisgar St, Ottawa, ON K2P 0C2.


Reporting to the President & CEO, the Director of Communications & Media Relations plays a key role in achieving TIAC’s communications, advocacy, events and member relations objectives through a broad range of activities, tools and channels. Functioning both collaboratively and independently, this team member helps to build TIAC's brand and organizational profile by providing high-impact communications materials for recurring advocacy and membership initiatives as well as for large-scale projects and events.

We are looking for a strategic thinker who also loves delivering the tactics.

Qualifications / Required Skills

The successful candidate will demonstrate the following abilities:

  • Attention to detail – attends to details and pursues quality in accomplishing tasks.
  • Priorities setting – Capacity to establish priorities and effectively manage high demands in a fast-paced environment.
    Communication – Expresses and transmits information with consistency and clarity.
  • Decision making – Makes concrete, well-informed and thought-out decisions that support the overall organization. Has the ability to make quick, effective decisions even when data and details are limited.
  • Innovative – Able to think outside of the box in order to develop creative and new solutions or products that meet current and future needs.
    Judgement – Ability to use sound reasoning when faced with various issues.
  • Results-based orientation – Able to focus on desired outcomes and the means by which they are achieved by meeting and/or exceeding standards based on past performance, goals, and objectives, as well as the performance and/or achievements of others.
  • Strategic Thinking – Analyzes and interprets the strategic direction of the organization. Has a clear and firm understanding of the workplace's vision, mission, values and objectives and uses that information to develop responsibilities, tasks, goals, and initiatives that align with long-term plans and growth
  • Knowledge of the Policy Environment – Be aware and interested in the role that government and policy play in the economics of our industry.

Key Responsibilities

  • Develop and execute communication strategies in partnership with the CEO and leadership team, ensuring alignment with strategic priorities and long-term goals.
  • Lead a measurable content strategy that drives engagement and enhances TIAC’s role nationally, promoting it as a model of sustainability and inclusivity.
  • Utilize all communications channels to deliver consistent and tailored messaging to external and internal stakeholders and audiences.
  • Provide communication and media relations support to the lines of business (advocacy, events, membership, programs)
  • Maintain the communications agenda and cadence and prioritize key objectives.
  • Deliver consistent and compelling messaging that supports external campaigns and projects (i.e. supporting recommendations to the federal budget process)
  • Candidate must be tech-savvy and demonstrate the ability to use media monitoring programs, automated email distribution platforms, Adobe creative suite and
  • Microsoft’s full suite of products.
  • Must be able to work overtime as required (particularly for events, including Tourism Week, Rendez-Vous Canada and Hill Days).

Additional Information

All applicants must be able to show a portfolio of press releases, communications plans, newsletter and social media creative, corporate reports, PowerPoint presentations, etc.


  • A university degree in communications, journalism or a related field
  • Candidates with a background in tourism will be given preference
  • Bilingualism (English/French) a definite asset

It is the Tourism Industry Association of Canada’s goal to be a welcoming, inclusive, accessible, and diverse organization for all Canadians. We believe that the basis of this inclusivity requires a socially and culturally diverse workforce and, therefore, we actively seek to recruit candidates who identify as women, Black, Indigenous, Persons of Colour (BIPoC), persons from the LGBTQIA2+ community and persons with disabilities. We encourage you to self-identify in the recruitment process.

Contact Information

Please forward your resume, cover letter and portfolio, along with your salary expectations and possible start date, by no later than April 14, 2023, to:

Beth Potter, President & CEO
Tourism Industry Association of Canada

Please state Director of Communications & Media Relations in the subject line.

We thank all candidates for their interest; however, only those candidates selected for an interview will be contacted.

Employer Profile

A non-profit, member-based organization, TIAC is the leading national advocacy association representing the full cross-section of Canada’s travel and tourism industry. We’re now accepting resumes for the Director, Communications & Media Relations position. In addition to TIAC's advocacy efforts, the organization delivers a range of publications, research documents and tools to help its members. TIAC also produces and manages industry events such as the annual Tourism Congress, Canadian Tourism Awards, Tourism Week in Canada, Tourism Town Hall Series, Rendez-vous Canada, member webinars, and other projects and initiatives. We are also in the process of launching our brand refresh!