Related to the Character in the 5Cs of Credit.  Lenders and equity investors look at the people first.  A great idea without a strong team will not succeed.  Yes, provide Bios on key people on your team.  Include your characteristics both in business and personal achievements that demonstrate knowledge, innovations and flexibility (to roll with the punches) and tenacity (working through tough times to get things done).  Remember, investors are investing in you.