August 18, 2021
After many weeks of speculation, the federal election is officially underway and we are ready to elevate the profile of Canada’s Visitor Economy and ensure all parties are aware of recovery needs and the issues and challenges facing the industry.
Throughout 2021, the Tourism Industry Association of Canada (TIAC), the National Voice for the sector, has owned the advocacy push for greater support for the industry. This included major achievements such as enhanced Federal Budget measures, an expanded Tourism Relief Fund, extension of CEWS and CERS, guiding conversation on a seamless and coordinate approach to vaccination certification and opening the US/Canada land border to American tourists. In addition to leading the advocacy landscape, TIAC has maintained the media narrative on tourism pandemic concerns.
Our advocacy efforts to ensure the survival and full recovery of the industry will continue throughout the 36-day election period and we will be providing you with information, resources and tools so you can raise your voice, be engaged and elevate concerns.
We’ve already witnessed a pledge by the Liberal government to implement a survival program for the hardest hit of the hardest hit businesses on day 1 of their campaign. The Conservatives have also outlined plans to support the tourism businesses in their campaign platform. This doesn’t mean that our work is over…far from it. We will continue to keep the conversations going and encourage you to do the same at the local level. All Political parties needs to hear from their Candidates that the tourism industry is still struggling and needs ongoing support to ensure we get to recovery.
Collaboration and alignment with our industry has been key in our progress so far. I am honoured to co-chair the Coalition of Hardest Hit Businesses with Susie Grynol from the Hotel Association of Canada, and to co-chair the Canadian Travel & Tourism Roundtable with Perrin Beatty from the Canadian Chamber of Commerce. These coalitions have worked hard to move the needle on gaining attention and action for our industry.
Please stay tuned for further communications on election priorities, plans, and communication materials. Tourismvotes.ca
will be your one stop shop for tourism this election period.
On a final note, I would like to take this opportunity to thank you for filling out our recent industry survey; your comments and feedback will influence our conversations. We will be sharing a full report of findings in the coming weeks.
In the meantime, I am delighted to share the winners of the survey draw. Congratulations to TIAC Member Tasha Patey with Ambassatours Gray Line who will enjoy free in-person registration to the 2021 Tourism Congress on November 30 and December 1 including free return airfare to Ottawa and 2-night accommodation at The Westin Ottawa. As well, congratulations to Yves Cossette with Excursions Maritimes Quebec who will receive free virtual registration to the 2021 Tourism Congress on November 30 and December 1.
TIAC is committed to fight for this incredible industry and to support you, our members to ensure your recovery. If you are not a member, I invite you to join our efforts and elevate our voice.
President & CEO
Tourism Industry Association of Canada