TIAC Talk Articles > Advocacy - A Big Week for Tourism
posted on 1:26 PM, July 10, 2019
May 2019 saw TIAC’s advocacy efforts amplified by a tourism trifecta that included RVC, Tourism Week and an industry supportive Federal announcement, all happening in closely aligned dates.
Just before RVC, The Honourable Mélanie Joly, Minister of Tourism, Official Languages and La Francophonie, released Canada’s Federal Tourism Growth Strategy.


Building on the exposure from RVC, TIAC’s Tourism Week call-to-action engaged members and stakeholders on a cross-country campaign that celebrated tourism's role as an economic driver and job creator for the Canadian economy.
It outlined a plan that builds upon growth strategies and investments announced in the latest Federal budget and bolsters a whole-of-government approach to tourism policy by establishing regional tourism investment groups bringing key federal partners, provincial, territorial and private sector participants working together to build a stronger tourism industry.
The campaign echoed from Ottawa to the RVC show floor and on to every province and territory, getting noticed all the way to Parliament Hill as TIAC received a special message from the Honourable Mélanie Joly, which was shared with members during RVC.
Quotes
“For the tourism and travel industry, the Federal Tourism Strategy announcement couldn’t have come at a better time than leading into Canada’s Tourism Week. What better way to ring in a celebration of Canada’s tourism industry than by acknowledging the monumental contributions we have made and will continue to make through the building and strengthening of Canada’s international brand.”
- Charlotte Bell, TIAC President and CEO
“TIAC president and CEO, Charlotte Bell, says our “whole-of-government” approach shows that TIAC’s views are being heard loud and clear. I am proud to work with Charlotte and tourism’s many hard-working women and men as we implement this strategy. The future for our sector is bright!”
– The Honourable Mélanie Joly, Minister of Tourism, Official Languages and La Francophonie