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2017 Categories

This year, the Canadian Tourism Awards, presented by the Toronto Star, will be presented in 14 categories. Click on a category or scroll down for a description of each award.

CategoryDescriptionJudging CriteriaPreview QuestionnaireStart Nomination

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The Canada 150 Diversity Award

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The Air Canada Business of the Year Award

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The VIA Rail Community Outreach Award

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The Metro Toronto Convention Centre Event of the Year Award
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The Visa Canada Innovator of the Year Award

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The Accor Hotels Marketing Campaign of the Year Award
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The Aboriginal Tourism Association of Canada (ATAC) Aboriginal (Indigenous) Cultural Tourism Award

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The Hilton Worldwide Small or Medium-Sized Business of the Year Award
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The Transat Sustainable Tourism Award

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The Tourism HR Canada Tourism Employee of the Year Award 
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The Diversey & Restaurants Canada Culinary Tourism Experience Award

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The Brewster Travel Canada Adventure/Outdoors Award

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The 2017 Tourism Lifetime Achievement Award

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The Canadian Tourism Awards are presented by:

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Category Descriptions

The Air Canada Business of the Year Award 

The Business of the Year Award will be presented to a tourism business that exemplifies industry best practices in all aspects of its operations, and is thus an example of all-round business excellence in the tourism industry.

The judging criteria in this category are:

  1. Overall strength & long-term viability of the business/business model/strategy (20%)
  2. Commitment to visitor/participant/spectator satisfaction (20%)
  3. Commitment to growth, innovation and product development (20%)
  4. Contribution to or enhancement of the tourism industry (20%)
  5. Commitment to human resources development (20%)

The VIA Rail Community Outreach Award

The Community Outreach Award will be presented to the tourism business or organization that makes the year's most outstanding contribution to develop, build and enhance social conditions in their community.

The judging criteria in this category are:

  1. Management, leadership and organizational commitment to community service (20%)
  2. Engagement of staff in community initiatives (20%)
  3. Integration of community service as part of a successful business strategy (20%)
  4. Engagement and participation in community programs, activities or services (20%)
  5. Partnership with the public sector and non-governmental organizations (20%)

The Metro Toronto Convention Centre Event of the Year Award

The Event of the Year Award will be presented to an event or festival that exemplifies industry best practices in all aspects of its operations, and thus serves as an example of excellence to other events and festivals and the greater tourism industry.

The nominee should be an event/festival that attracts visitors, participants and/or spectators, and may be (but is not limited to being) an event/festival of the following types: cultural, historical, musical, arts, sporting, culinary, literary, general interest, amusement, or other.

The judging criteria in this category are:

  1. Commitment to visitor/participant/spectator satisfaction (20%)
  2. Commitment to growth, innovation and product development (20%)
  3. Stimulates economic activity during the event/festival (20%)
  4. Promotes tourism and economic activity year-round in the host community (20%)
  5. Social/cultural impact on Canada or the host community (20%)

The Visa Canada Innovator of the Year Award

The Innovator of the Year Award will be presented to the tourism business or organization that develops the most innovative new tourism product, service or process, or the most innovative new approach to an existing tourism product, service or process that positively impacts the tourism business or the tourism industry as a whole.

The judging criteria in this category are:

  1. Creativity/originality/uniqueness of the innovation (20%)
  2. Complements or enhances the range of tourism products (20%)
  3. Positively impacts visitor/participant/spectator satisfaction (20%)
  4. Exemplifies or stimulates the development of a broader growth, innovation and product development strategy (20%)
  5. Promotes long-term growth in the tourism industry (20%)

The Accor Hotels Marketing Campaign of the Year Award

The Marketing Campaign of the Year Award will be presented to the organization that has devised and implemented the year's most outstanding tourism marketing campaign or initiative.

Nominations may be presented in this category for audio, video, or print campaigns, or any combination thereof (i.e. a multi-media campaign).

The judging criteria in this category are:

  1. Efficacy & viability of the campaign strategy (20%)
  2. Innovativeness/uniqueness of creative materials (20%)
  3. Demonstrably attracts or enhances awareness (20%)
  4. Converts awareness into visitor traffic (conversion) (20%)
  5. Contributes to or enhances the local, provincial and/or national tourism industry (20%)

The Aboriginal Tourism Association of Canada (ATAC) Aboriginal (Indigenous) Cultural Tourism Award

The Aboriginal (Indigenous) Cultural Tourism Award will recognize an Aboriginal tourism business that has demonstrated a commitment to the development, promotion and delivery of an authentic, innovative and enriched Aboriginal cultural tourism visitor experience.  The recipient will have demonstrated a commitment to authentic Aboriginal cultural tourism as a key aspect of encouraging and promoting tourism growth in their region.

The judging criteria in this category are:

  1. Commitment to visitor satisfaction through delivery of quality and authentic market ready experiences as outlined in ATAC’s National Guidelines (20%)
  2. Stimulation of tourism employment and economic activity in the host Aboriginal community (20%)
  3. Social/cultural impact in the community through the demonstrated promotion and advancement of Aboriginal culture (20%)
  4. Demonstrates innovation in the development and delivery of the experience (20%)
  5. Commitment to cultural sustainability (20%)

The Hilton Worldwide Small or Medium-Sized Business of the Year Award

The Small or Medium-Sized Business of the Year Award will be presented to a tourism business (with fewer than 20 employees) that exemplifies industry best practices in all aspects of its operations, and is thus an example of all-round business excellence in the tourism industry.

The judging criteria in this category are:

  1. Overall strength & long-term viability of the business/business model/strategy (20%)
  2. Commitment to visitor/participant/spectator satisfaction (20%)
  3. Commitment to growth, innovation and product development (20%)
  4. Contribution to or enhancement of the tourism industry (20%)
  5. Commitment to human resources development (20%)

The WestJet Social Media Initiative of the Year Award

The Social Media Initiative of the Year Award will be presented to the tourism business or organization that has devised and implemented the year's most outstanding social media marketing campaign or initiative.

The judging criteria in this category are:

  1. Efficacy & viability of the campaign strategy (20%)
  2. Demonstrably attracts or enhances awareness (20%)
  3. Engagement/Interactivity with the target audience (20%)
  4. Converts awareness into visitor traffic (conversion) (20%)
  5. Contributes to or enhances the local, provincial and/or national tourism industry (20%)

The Transat Sustainable Tourism Award

The Sustainable Tourism Award will be presented to an organization that has made an outstanding contribution to the practice and promotion of sustainable tourism in Canada.

The judging criteria in this category are:

  1. Protects and preserves natural and cultural heritage resources (20%)
  2. Fosters appreciation and enjoyment of natural and cultural heritage resources (20%)
  3. Raises awareness among visitors and influences them to enjoy resources sustainably (20%)
  4. Mitigates negative impacts of tourism on the natural and cultural environment (20%)
  5. Respects, involves and engages other stakeholders and host communities (20%)

The Tourism HR Canada Tourism Employee of the Year Award

The Tourism Employee of the Year Award will be presented to the front-line employee whose professionalism, dedication, attitude, and quality of service best exemplify excellence in the tourism industry.

Owner/operators and senior management personnel are generally not eligible for this award.

The judging criteria in this category are:

  1. Attitude and dedication (20%)
  2. Leadership, cooperation and teamwork (20%)
  3. Maintains exemplary work standards (20%)
  4. Goes above and beyond to improve his/her organization (20%)
  5. Commitment to visitor/participant/spectator satisfaction (20%)

The Diversey & Restaurants Canada Culinary Tourism Experience Award

The Culinary Tourism Experience Award recognizes an organization or business that delivers an authentic consumer experience showcasing Canadian food and beverage.

The judging criteria in this category are:

  1. Demonstrates innovation in showcasing authentic culinary experiences in their region/destination (25%)
  2. Exemplifies Canada as an international culinary destination (25%)
  3. Promotes quality Canadian food or drink products (25%)
  4. Contribution in promoting regional culinary tourism experiences (25%)

The Brewster Travel Canada Adventure/Outdoors Award

The Adventure/Outdoors Award will be presented to an organization that provides outstanding outdoor adventure tourism experiences.

The judging criteria in this category are:

  1. Promotes visitor participation and personal challenge (20%)
  2. Provides outdoor experiences that showcase and promote regional tourism (20%)
  3. Contribution to or enhancement of the tourism industry (20%)
  4. Commitment to visitor/participant satisfaction and product development (20%)
  5. Fosters an appreciation and enjoyment of the great outdoors (20%)

 

The Canada 150 Diversity Award

** The nomination deadline for this award only is August 15, 2017 **

In the context of Canada’s 150th anniversary, the Canada 150 Diversity Award honours diversity in its many forms—linguistic, cultural, social, artistic, culinary and other. Diversity is a cherished Canadian value and one of the key themes of Canada 150 celebrations.

This award is an opportunity to highlight the remarkable and innovative contribution by an organization that has successfully reflected diversity in its approach, tourism product, service or event, and has branded Canada as a diverse, innovative and welcoming destination for domestic and international tourists.

This one-time award, which reflects the intent and spirit of Canada 150, recognizes innovative and creative ways to address evolving needs and interests of the public and tourism industry at large. The award recipient’s service, event, activity or tourism product generates economic and social benefits and has a positive impact on communities or the tourism industry.

The judging criteria in this category are:

  1. Celebrating of diversity in all its forms (such as linguistic, cultural, social, artistic and culinary) (20%)
  2. Having a positive social/cultural impact on the host community(ies) or on Canada (20%)
  3. Demonstrating innovation in the service or product (improvements to an existing product or service, or creation of a new one; creativity) (20%)
  4. Stimulating economic and tourism activity in the host community(ies) (20%)
  5. Attracting an international audience and/or the attention of the international community (20%)

 

Questions?

For more information, please contact Jessica O'Dacre at 613-238-9400 or jodacre@tiac.travel