READI™ for organizations
READI™ is the designation for tourism organizations looking to elevate their region or sector by increasing a business’s capacity.
Learn more in a one-on-one call
What is READI™?
The READI™ Program is the national designation for tourism excellence. Fit for a variety of business sectors and types, there is a READI™ Designation available to help your businesses achieve their goals and elevate your destination.
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Export READI™
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Tourism Investor READI™
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READI™ might be right for your destination if you want to...
- develop the capacity of the businesses you work with;
- standardize the knowledge of the tourism businesses in your destination or sector; or
- highlight a unique offering, such as trails or corridors.
How it works
As a member-based organization, we know you have a lot on your plate. That’s why we’ve simplified the READI™ process so your businesses can get designated quicker, and your regions and sectors can focus on what you do best – providing amazing tourism experiences.
- You chose the READI designation(s) and offerings best for you. We are pleased to walk through the different options with you.
- You identify businesses you think would benefit from the READI™ program. Either those who might already be READI™ qualified or those who may benefit from additional training.
- We distribute the assessments and connect businesses with resources and training providers. You can take your hands off the wheel while you the businesses you work with are honing their knowledge and acquiring impactful skills.
What we heard
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“[READI™ is] a practical, high-value program that strengthens a pipeline of visitor-ready and market-ready culinary and agritourism experiences across the region. … The one-to-one coaching delivered by the Culinary Tourism Alliance team was particularly effective, giving each partner dedicated space to talk through ideas, pressure-test concepts, and move forward in ways that reflected their own priorities and challenges. One unexpected but important outcome was the way the program strengthened regional collaboration, bringing tourism and economic development partners closer together, improving alignment, and building a stronger shared ability to support the businesses and organizations that ultimately serve our visitors.” |
Not sure you're READI™?
Book time with READI™ Manager Josh Gottlieb to discuss the program.