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Development Counsellors International

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Media - Travel Trade

Development Counsellors International (DCI) is the expert on how U.S. and Canadian consumers decide on where to travel, live and work. Our specialty is marketing places — that’s all we do. Since 1960, we have helped more than 500 worldwide destinations position themselves as hubs for tourism, talent and investment. We achieve success by winning the support of key influencers who build demand for a destination. Then we work with destinations to convert this demand into actual visitors, talent (workforce) and investment.

Our work for destinations often focuses on increasing visitor arrivals, dispersing visitors throughout the destinations and augmenting daily spend. However, we increase the impact that destinations have at home by helping them elevate the value of their role as custodians of the destination brand. We bring practical knowledge of how to funnel a positive consumer travel experience into the pipeline to advance talent recruiting and lure future business investment and development. DCI team members are passionate about our calling to leverage tourism as a force for good, create living-wage jobs and improve the quality of life for local residents.