Job Description / Duties

JOB DESCRIPTION:
Position: Summer Sales & Marketing Manager
Location: Blue River
Type: Full Time, Year-Round
Reports to: VP of Resort Operations

About the Company:
When you work at Mike Wiegele Helicopter Skiing you become part of a larger family of
motivated people who thrive in a natural environment that promotes safe practices and good
health.
At Mike Wiegele Helicopter Skiing we know that our employees are our most valuable asset.
Our wages are highly competitive, and our subsidized housing and food services mean that our
employees can save money while working in Blue River throughout the year. We offer
opportunities for advancement in all departments and ensure that each employee is supported
in their effort to provide excellent customer service every day.
Our culture is built on positive attitudes, ambition, and a passion for skiing. Whether you join us
for an amazing seasonal experience or join our team in a year-round career capacity,
employment at MWHS is the experience of a lifetime.

Overview:
The Summer Sales & Marketing Manager is responsible for leading the summer sales initiative
which includes securing sales prospects, managing re-bookings of current clients, and ensuring
guest needs are met throughout their stay. This role will also be responsible for overseeing the
creation of the annual summer marketing plan, ensuring the management and measurement of
all summer marketing strategies, KPIs and communication. The workflow of summer sales and
the coordination of marketing are offered in a year-round role that requires a flexible and
adaptive schedule.

Benefits of Employment Include:
Subsidized staff accommodation in private or shared residence
Fitness center
Staff rate for on-site massage therapy
Family and friends’ discounts
Opportunities to helicopter ski
Ski passes to Marmot Basin in Jasper, AB
Recreation opportunities such as cross-country skiing, snow shoeing, and skating
In-house training and development programs
Employee Assistance Program
Discounted rates at various hotels in Kamloops, Jasper, and Vernon
Staff meal plan
30% off retail items in our specialized boutique
Guaranteed adventure!

Responsibilities:
Summer Sales
• Develops and implements annual summer sales plan
• Ensures sales and profitability objectives are achieved in primary market segments
• Actively manages call schedule to ensure timely follow up of guests
• Builds relationships with target audiences and groups through in-person interactions,
presentations, e-marketing, and phone calls
• Prepares and monitors summer sales budget
• Follows industry booking trends to determine unique summer offerings including group
functions, conferences, and events
• Yield management of summer rates
• Works with Marketing Coordinator to develop marketing plan for summer operation
• Books and coordinates group sales, bus tours, individual reservations, and weddings
• Ensures the production of weekly tour reports and updates Summer Groups Calendar
Marketing
• Planning, Managing and Implementing of a comprehensive marketing plan
• Customer Relationship Management (in collaboration with Sales and Guest Relations)
• Stakeholder, Partner and Public and Media Relations
• Managing Brand Value and Brand Assets
• Marketing and Communication Asset Development and Management
• Budget Management of Marketing and Communication planning and activities
• Management of the Marketing and Communication Team
• Ongoing reporting to Management Team
The accountabilities listed above are provided as examples of area of responsibility and are not intended
to create limits to responsibility but to help understand the scope of the position. All staff are expected to
be team oriented and maintain confidentiality of all information gained while working with the company

Compensation:
An annual salary of $64,000, contingent upon experience and qualifications. Eligible for health,
dental, and RRSP benefits after 90 days

Equal Opportunity:
Mike Wiegele Helicopter Skiing is committed to providing equal treatment with respect to
employment according to the prohibited grounds of discrimination as established under human
rights legislation. Mike Wiegele Helicopter Skiing ensures that all employees have meaningful
employment that is ethical, fair, and free from discrimination or harassment. This commitment
extends to the hiring process and throughout the course of employment.
**ONLY CANDIDATES SELECTED FOR THE NEXT STAGE OF THE RECRUITMENT PROCESS WILL BE
CONTACTED**

Qualifications / Required Skills

Graduation from a recognized post-secondary program with a degree or diploma in
business, tourism, marketing or a related field
• Hospitality Marketing Expertise
• Branding & Campaign Management
• Digital & Social Media Strategy
• Data-Driven Decision Making
• Project Management & Collaboration
• Creative & Strategic Thinking
• 3 – 5 years’ experience in the hospitality industry specifically with direct sales expertise
preferred
• Event Management experience preferred
• Understanding of Online Travel Agency opportunities
• High level or proficiency with resort booking software, customer relationship management
software, and Microsoft Office
• Valid Class 5 BC Driver’s License
• Builds partnerships and works collaboratively with others to meet shared objectives
• Demonstrated experience and knowledge in all aspects of sales including growth strategies,
financial analysis, and account development
• Strong working knowledge of hospitality industry principles, methods, and practices
• Professional presentation, email and telephone communication skills with the ability to
effectively close sales
• Ability to coordinate meetings, receptions, and other events
• Presents a positive image and demonstrates personal integrity

Working Conditions:
• Working independently to contribute to the organization’s success
• On site position located in Blue River, BC
• Proven ability to work under pressure and in a dynamic and challenging work environment
• Long hours of work putting in additional hours as required by business needs

Contact Information

https://www.wiegele.com/employment